
Marketing and Advertising Seminar Topics for Final Year Students
Seminars are written academic papers by Marketing and Advertising students; the documents are usually at most 20 pages in Microsoft Word. The main goal of this online resource is to give students a quick and easy approach to find relevant research materials and seminar topics. The list below Procedure for Starting Final Year Seminar contains Marketing and Advertising topics that can be selected for seminar research.
List of Marketing and Advertising Seminar Topics Available for Final Year Students
Assessing the Effectiveness of Instagram and Twitter as Marketing Tools for Product Promotion (A Case Study of Temu Online Marketing Strategy)
Strategies for Enhancing Brand Awareness in Nigeria’s Informal Market Sector (A Case Study of Nigerian Local Food Vendors)
Digital Marketing Strategies for Small-Scale Nigerian Entrepreneurs (A Case Study of Nigerian Fashion Brands)
Impact of Social Media Influencer Marketing on Nigerian Youth Consumer Behavior (A Case Study of Nigerian Beauty Brands)
Effectiveness of Guerrilla Marketing in Promoting Nigerian Startups (A Case Study of Nigerian Tech Companies)
Brand Positioning Strategies for Nigerian Agricultural Products in International Markets (A Case Study of Nigerian Cocoa Exporters)
Role of Mobile Advertising in Reaching Rural Nigerian Consumers (A Case Study of Nigerian Telecommunication Companies)
Consumer Perception of Eco-Friendly Brands in Nigeria (A Case Study of Nigerian Eco-Products Companies)
Influence of Traditional Media on Nigerian Consumer Buying Decisions (A Case Study of Nigerian FMCG Companies)
Challenges of Digital Payment Advertising in Nigeria (A Case Study of Nigerian Fintech Firms)
Effect of Celebrity Endorsement on Nigerian Brand Loyalty (A Case Study of Nigerian Beverage Brands)
Strategies for Rebranding Nigerian State-Owned Enterprises (A Case Study of Nigerian National Oil Company)
Impact of COVID-19 on Nigerian Consumer Buying Patterns and Advertising Responses (A Case Study of Nigerian Retail Chains)
Content Marketing Strategies for Promoting Nigerian Tourism (A Case Study of Nigerian Tourism Boards)
Evaluating the Effectiveness of Radio Advertising in Nigeria’s Food Industry (A Case Study of Nigerian Food Brands)
The Role of User-Generated Content in Nigerian Brand Engagement (A Case Study of Nigerian E-Commerce Platforms)
Challenges and Opportunities of Omnichannel Marketing in Nigeria (A Case Study of Nigerian Fashion Retailers)
Influence of Cultural Values on Nigerian Advertising Messages (A Case Study of Nigerian Clothing Brands)
Impact of Social Media Campaigns on Nigerian Youth Political Engagement (A Case Study of Nigerian Political Parties)
Customer Loyalty Programs and Their Effectiveness in Nigeria (A Case Study of Nigerian Banking Sector)
Ethical Issues in Nigerian Advertising and Marketing Practices (A Case Study of Nigerian Advertising Agencies)
Strategies for Small Nigerian Brands to Compete in Global Markets (A Case Study of Nigerian Tech Startups)
Effectiveness of Email Marketing Campaigns in Nigeria (A Case Study of Nigerian E-Commerce Firms)
Challenges of Digital Content Creation for Nigerian Brands (A Case Study of Nigerian Media Agencies)
Impact of Brand Storytelling on Nigerian Consumer Preferences (A Case Study of Nigerian FMCG Brands)
Role of Sponsorship and Event Marketing in Nigeria (A Case Study of Nigerian Sports Brands)
Influence of Packaging Design on Nigerian Consumer Purchase Decisions (A Case Study of Nigerian Food Packaging)
Strategies for Promoting Nigerian Handicrafts Internationally (A Case Study of Nigerian Artisans)
Effectiveness of Viral Marketing Campaigns in Nigeria (A Case Study of Nigerian Tech Products)
Use of Data Analytics in Nigerian Marketing Strategies (A Case Study of Nigerian Retail Chains)
Challenges of Marketing to Nigeria’s Youth Demographic (A Case Study of Nigerian Mobile Operators)
Impact of Online Reviews and Ratings on Nigerian Consumer Choices (A Case Study of Nigerian E-Commerce Platforms)
Strategies for Sustainable Marketing in Nigeria (A Case Study of Nigerian Eco-Friendly Brands)
Role of Corporate Social Responsibility in Nigerian Brand Image Building (A Case Study of Nigerian Oil Companies)
Effectiveness of SMS Marketing in Nigeria’s Rural Areas (A Case Study of Nigerian Microfinance Institutions)
Influence of Nigerian Cultural Festivals on Brand Promotions (A Case Study of Nigerian Beverage Brands)
Challenges in Digital Advertising Due to Nigeria’s Infrastructure Limitations (A Case Study of Nigerian Ad Agencies)
Impact of Localization Strategies on Nigerian Brands’ International Expansion (A Case Study of Nigerian Food Brands)
Use of Augmented Reality in Nigerian Advertising Campaigns (A Case Study of Nigerian Tech Firms)
Strategies for Engaging Nigerian Diaspora Markets (A Case Study of Nigerian Fashion Brands Abroad)
Impact of Market Segmentation on Nigerian Marketing Strategies (A Case Study of Nigerian FMCG Companies)
Effectiveness of Loyalty Apps in Nigerian Retail Stores (A Case Study of Nigerian Supermarkets)
Role of Corporate Branding in Nigerian Banking Sector (A Case Study of Nigerian Commercial Banks)
Challenges of Influencer Marketing Regulations in Nigeria (A Case Study of Nigerian Social Media Influencers)
Impact of Product Placement in Nigerian Media Content (A Case Study of Nigerian TV Shows)
Strategies for Promoting Nigerian Organic Products Locally (A Case Study of Nigerian Organic Food Producers)
Effectiveness of Cross-Promotional Marketing in Nigeria (A Case Study of Nigerian Telecom and Media Companies)
Role of Customer Feedback in Improving Nigerian Advertising Campaigns (A Case Study of Nigerian Consumer Goods Companies)
Use of Chatbots for Customer Engagement in Nigeria (A Case Study of Nigerian Tech Firms)
Challenges of Marketing Sustainable Products in Nigeria (A Case Study of Nigerian Eco-Brands)
Impact of Digital Transformation on Nigerian Advertising Agencies (A Case Study of Nigerian Media Firms)
Strategies for Promoting Nigerian Films and Entertainment Abroad (A Case Study of Nigerian Movie Producers)
Effectiveness of Point-of-Sale Promotions in Nigerian Retail Outlets (A Case Study of Nigerian Supermarkets)
Influence of Nigerian Youth Culture on Advertising Content (A Case Study of Nigerian Fashion Advertisements)
Role of Social Media Listening in Nigerian Brand Management (A Case Study of Nigerian Consumer Brands)
Challenges and Opportunities in Nigerian E-Commerce Advertising (A Case Study of Nigerian Online Marketplaces)
Impact of Mobile Data Costs on Nigerian Digital Advertising Strategies (A Case Study of Nigerian Telecoms)
Strategies for Building Brand Trust in Nigeria’s Competitive Markets (A Case Study of Nigerian Banking Sector)
Effectiveness of Cause-Related Marketing in Nigeria (A Case Study of Nigerian Social Initiatives)
Use of Virtual Reality in Nigerian Marketing Campaigns (A Case Study of Nigerian Tech Innovators)
Impact of Nigeria’s Economic Fluctuations on Marketing Budgets (A Case Study of Nigerian Manufacturing Firms)
Business Opportunities Created by Mental Health Awareness on Big Brother Nigeria (A Case Study of Stanbic IBTC)
Leveraging Big Brother Naija for Corporate Mental Health Advocacy in Nigeria (A Case Study of Nestlé Nigeria)
The Influence of Big Brother Sponsorship on Consumer Awareness of Mental Health Issues (A Case Study of Globacom Nigeria)
The Effect of Big Brother Brand Partnerships on Public Mental Health Conversations (A Case Study of Pepsi Nigeria)
Marketing Mental Health Campaigns Through Big Brother Naija: Opportunities and Challenges (A Case Study of Airtel Nigeria)
Corporate Social Responsibility Initiatives Inspired by Big Brother to Support Mental Health (A Case Study of Dangote Group)
The Role of Influencer Marketing From Big Brother Naija Contestants on Mental Health Awareness (A Case Study of Jumia Nigeria)
Evaluating the Impact of Reality TV Endorsements on Mental Health Product Sales (A Case Study of HealthPlus Pharmacy)
Frequently Asked Questions (FAQ)
Can this topic “Challenges of Women Starting a Business Enterprise in Nigeria” be used for Business Administration and Management (BAM) Seminar?
Yes it can be utilized for research — This study is aimed at examining the challenges of women in starting a business enterprise in Nigeria with reference to textile seller in Lagos Island. The specific objectives include: (i) to examine the factors that motivate women enterprise with the sector; (ii) to determine the relationship between the factors that motivate women entrepreneurs and the challenges they face in business (iii) to examine the relationship between the factors that motivate women entrepreneurs and their type of business ownership; (iv) to determine if there is significant relationship between environmental factors and women entrepreneurial motivation. The data required for this study was gathered through the instruments of questionnaire, in-depth interview and participant observation. Five hundred and seventy (570) copies of questionnaires were …
Can the material for “Farm Power Sources and Utilization” be used as a guide for Agricultural Engineering (AE) Seminar?
Yes it can be used — Evaluation of power sources helps to know the power available for agricultural. Thesis necessary to know, because power input to agriculture affects the volume of agricultural production. In view of this, the farm power sources available in Igbo-Etiti Local Government Area of Enugu State were evaluated and it was found that human power internal combustion and energy from the sun were available. …
Can the material for “The Problems and Solutions of Staff Training and Development in Business Organisations” be used as a guide for Business Administration and Management (BAM) Seminar?
Yes it can be used — This research work is on the problems and solutions of staff training and development – a case study of Nigerian Breweries Plc Enugu. The major objective of this work was to find out the problems and solutions as it relates to staff training and development. This work was divided into five chapters, with Chapter one as introduction. It points on the history of training and development, the significance and scope. Chapter two reviews the existing related literatures and works of eminent authors. Chapter three highlighted on the methodology comprising area of study, research design, population of study, sample and sampling procedure, instrument for data collected, validity and reliability of the instrument, and Chapter four presented and analyzed data collected. Finally, chapter five summarizes the …
Can the material for “Advertising as a Strategic Instrument in the Marketing of Communication Service” be used as a guide for Marketing and Advertising Seminar?
Yes it can be used — Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. The study was carried out to examine the Advertising as a Strategic Instrument in the Marketing of Communication Service using MTN Communication Centre Enugu State as a case study. In achieving this aim, the following specific objectives were laid out to evaluate the public perception and attitude towards MTN products advertisements, evaluate the impact of advertising in the sale of MTN products and recommend ways to increase sale through advertising. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this …
Can the material for “Barriers to Internet and E-Commerce Use by Wood Products Export Firms in Ghana (Case Firms: Coppon Wood Processing Limited and Yenok Wood Products Limited)” be used as a guide for Business Administration and Management (BAM) Seminar?
Yes it can be used — Internet and e-commerce use for export marketing enables export firms to reach the mass and ensure profitability as it removes all geographical constraints, per-mits the instant establishment of virtual branches throughout the world, and al-lows direct and immediate foreign market entry to the smallest of businesses. To-day’s business life revolves around the internet and has made it compulsory for export firms to use and not an option to consider. However this is not the case of the wood export firms in Ghana. The purpose of thesis is to describe the Ghana wood industry, the internet, and e-commerce (with emphasis on business-to-business e-commerce), and explore the barriers the firms in this industry face in using e-commerce and discuss about the way forward …
Can the material for “Design and Implementation of a Database System for Population Census Monitoring” be used as a guide for Computer Science (CS) Seminar?
Yes it can be used — The purpose of the study was to design and implement a computer- based population monitoring system for Enugu State. The researcher critically analyzed the existing census system to sort out the bottlenecks hindering the effective census computation. He went further to design the new system which is capable of solving the census problem within a twinkle of an eye using the computerized identity card. Above all, he crowned his ability by writing a well tested program which is capable of calculating the zone, printing out the total of each local government area with the largest and the smallest population. …
Can the material for “The Impact of Differing Work-Life Balances on Marriage Stability Among Married Couples” be used as a guide for Guidance and Counselling Seminar?
Yes it can be used — This study investigated the impact of differing work-life balances on marriage stability among married couples in Eti-Osa Local Government Area of Lagos state. The population for this study comprise all the married men and women in Eti-Osa Local government of Lagos State. The study adopted descriptive survey research design. A sample of 200married men and women were randomly selected from five Local Community Development Area in Eti-Osa Local government in Lagos State. 200 married men and women formed the sample while simple random sampling technique was used to select married men and women from five Local Community Development Area (Ikoyi-Obalende LCDA, Eti-Osa East LCDA, Eti-Osa West LCDA and Iru − Victoria Island LCDA) in Eti-Osa Local government in Lagos State …
Can the material for “Entrepreneurial Development Initiative and Micro Enterprise Sustenance” be used as a guide for Entrepreneurship Seminar?
Yes it can be used — This study evaluates entrepreneurial development initiatives and micro enterprise sustenance in Awka metropolis. The objective of this study is to determine the entrepreneurial initiatives that can sustain micro enterprises, to investigate the extent entrepreneurial initiatives can reduce unemployment and to identify the challenges of entrepreneurial development initiatives on micro enterprise sustenance, the survey research method of investigation was adopted in this research work. The study used primary and secondary source of data, data for this research work were collected using questionnaires and personal interviews on micro enterprises, data collected were analyzed using descriptive statistics such as frequency distribution and simple percentages. Findings and recommendations were made most of the micro entrepreneurs have 2-5 workers working for them ad are basically and …
Can the material for “Biodegradation of Polythenes by Bacteria Isolation from Dumping Side” be used as a guide for Biochemistry Seminar?
Yes it can be used — The study determines the Biodegradation of Polythenes by Bacteria Isolation from Dumping Side. In achieving this aim, the following specific objectives were laid out to evaluate the Bacteria Biodegradation of Polythenes from Dumping Side and isolate the microorganism that degrades the polythene. Investigation reveals the growing accumulation of plastic wastes is one of the main environmental challenges currently faced by modern societies. These wastes are considered a serious global problem because of their effects on all forms of life. There is thus an urgent need to demonstrate effective eco-environmental techniques to overcome the hazardous environmental impacts of traditional disposal paths. However, our current knowledge on the prevailing mechanisms and the efficacy of synthetic plastics' biodegradation still appears limited. A total …
Is the topic “Effect of Poultry Droppings and Saw Dust Ash on Growth and Yield of Groundnut (Arachis Hypogea) at Owerri, Imo State” recommended for Agricultural Engineering (AE) Seminar?
Yes it is highly recommended — A micro plot experiment was carried out to investigate the effect of saw dust ash (SDA) and poultry manure (PM) on the growth and yield of groundnut (Arachis hypogea). The experiment was arranged in a complete randomized design (CRD). The treatments applied were T1 (500g PM), T2 (500g SDA), T3 (250g PM + 250g SDA), T4 (Control). These treatments were replicated five times given a toal of 20 treatment pots. Data were collected on growth and yield parameters (number of leaves, number of branches, shoots dry matter, number of pods and weight of pods). Result obtained showed that application of 250g PM + 250g SDA) significantly (p = 0.05) increased all the growth and yield parameters of groundnut than other treatments. …