PUBLIC RELATIONS AS A TOOL FOR CONFLICT MANAGEMENT IN THE NIGER DELTA REGION
ABSTRACT
This study deals with public relations as a tool for conflict management in the Niger Delta (A Case Study of Niger Delta Development Commission). The specific area of study is Port- Harcourt Umuahia, Owerri and Yenogoa.
Some hypotheses were put up to guide during the research work.
Literature review and some reference were made to relate the contemporary conflict in the region by the researcher in chapter two of this work.
The researcher then used questionnaire oral interview and direct observation for collecting the necessary data and information required the Yaro Yamemi statistical tool was used to determine the sample size. The validity and reliability of instruments were shown.
In chapter four, the researcher presented and analyzed the data gotten from the questionnaire by using simple tables and percentages. Also the hypothesis put up were vividly fasted using the chi-square formula.
Finally at chapter five, findings of the study shown that ecological degradation is the major cause of the conflict in the Niger Delta and public relations plays a major role in the management of the conflict and its tools are very effective.
Some conclusions were drawn and recommendation made at last. Suggestions for further study was also given.
CHAPTER ONE
Introduction
1.1 Background To The Study
Public relations were not generally a full-time profession until after the first world war-1914-1918. The first practitioners were the press agents of the 1900’s. During that period, public relations was not recognized as a public relations were restricted to publicity and commercial notices (Thompson 2003:39). A change in the traditional public relations practices came first in the united states when IVY L. Lee, a journalist was hired in 1906 as a publicity adviser to a private industrial establishment (a group of anthracite operators) for image creation improved workers attitude and improved cooperate and competitive policy formulation with the aim of achieving the organization’s goals. (Benton 1974:285) Public relations become recognized as a management function. The emergence of public relations as a management function led to further improvement on public relations tolls like public opinion, publicity, advertising propaganda press release conference etc. government agencies began to hire experienced people for publicity function in the 1920’s during that period further development of public relation’s practices was achieve public relations is the art and science of achieving harmony with the environment through mutual understanding based on truth and full information (black 1989:210). This means that public relations is a distinctive management function which helps in establishing and maintaining mutual lines of communication, understanding acceptance and cooperation between a organization and its public.
As a management function, public relations play a vital role in formulation of competitive business strategies such as cooperate planning research marketing information and other from of business intelligence geared towards the realization of the organizations goals. (Gruing 1994:33) Organization public relations management and policy formulation came after the world war 11 (1938-1945) particularly in west Europe. After the war organized public relations penetrated into Asia, Africa and latin America through colonialism. The British west African public service for instance had the public relations department in 1945.(Omeokwe 1997:33).
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Public Relations as a Tool for Conflict Management in the Niger Delta Region" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Public Relations as a Tool for Conflict Management in the Niger Delta Region" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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