PROSPECT AND CHALLENGES OF ENTREPRENEURSHIP IN NIGERIA ECONOMY
CHAPTER ONE
1.0 Introduction
An Entrepreneur has been described as an actor in the market that his actions tend to influence many people in the market. No entrepreneur or enterprise, successful or big, can continue to hold a place of leadership unless it recognizes the modern marketing trend in business. It operates in a world of galloping change which creates new problems risk and opportunities and for which they have to mobilize the enterprise’s resources before changes make their impact felt. It must be noted that no matter the qualities and how goods an entrepreneur is, he would not be successful if he can’t market his product. Not only that, an entrepreneur must put many factors into consideration as well in other succeed.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organization. Their role in the business world is difficult to overstate.
Despite this, there is a high failure rate among organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.
The concept of marketing in Entrepreneurship can not be overlooked by a entrepreneur. This area is where the entrepreneur gets to know key things about his customers, their needs, wants, purchasing habits, market geography etc. It is on this basis that this work looks into the aspect of marketing in Entrepreneurship activities.
1.1 Entrepreneur And Entrepreneurship
To understand the meaning clearly, there is need to explain
- Who is an entrepreneurs?
- What distinguishes him from other people?
An Entrepreneur is an individual who set-up a business or businesses, taking on financial risks in the hope of profit.
In other words, such an individual engages in the process of identifying, developing and bringing a ‘vision’ to life. The vision may be an innovative idea, an opportunity or simply a better way to do something. An entrepreneur is also viewed as an innovator. He introduces new ideas, new products, new techniques, opens up new markets. The entrepreneurs thus perceive business opportunities and take advantage of the scarce resources to use them.
He is that person who undertakes the voyage of creating value by pulling together a unique package of resources to exploit an opportunity. He has the capacity and capability to build something from practically nothing.
Entrepreneurs have also been described as people who have the ability to see and evaluate business opportunities, gather the necessary resources to take advantage of them and initiate appropriate action to ensure success. Meredith at al (1991).
According to Kao (1995), an entrepreneur is a person who undertakes a wealth-creating and value-adding process, through incubating ideas, assembling resources and a framework within the environment and must act in their interest and the interest of the society (Kao, 1995).
Entrepreneurs are achievement – oriented, like to take responsibility for decisions and dislike repetitive and routine work. Creative entrepreneurs posses high levels of energy and great degrees of perseverance and inauguration, which combined with a willingness to take moderate, calculated risk, enable then to transform what began as a very simple ill – defined idea characteristics.
- Innovator, Initiative and creativity
- Task – result oriented
- Leader and resources coordinator
- Risk – taker and self confidence
- High need for achievement and foresight.
Manfred (1997) stressed most importantly that entrepreneurs are the driving force of any nation. They are value adders and represent the wealth of a nation and its potentials to generate employment.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Prospect and Challenges of Entrepreneurship in Nigeria Economy" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Prospect and Challenges of Entrepreneurship in Nigeria Economy" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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