EFFECTIVE COMMUNICATION: THE KEY TO BUSINESS SUCCESS

ABSTRACT

Chapter one is, where problem and objective where identified based on the topic “Effective communication the key to business success”. The writer portray the importance of effective communication in an organization.

Communication is the hob that hold the existence of the organization. Using three firms in Owerri Imo state as a case study to carry out this research work.

Effective communication is one concept that is generally recognize all over the world. In our business world today, communication is geared towards establishing and maintaining mutual existence within the organization. Effective communication is just like a glue that hold the entire organization also that which assure serenity in an organization. Effective communication help to accelerate business transaction and integrate employer, employee and customers relationship.

Chapter two the writer was able to review literatures on effective communication to know what other authors said about it. In chapter four data were presented and analyzed based on the data collected following the procedure of the proceeding chapter.

The last chapter is five, this is the chapter where the writer of the project summarizes his work comprehensively and give the work an enticing conclusion. After which the writer gave his recommendations based on the findings, with this the project came to a conclusive end.

CHAPTER ONE

1.0 Introduction

1.1 Background Of Study

There is need for effective communication for any organization to function effectively. Communication is the hallmark of business success, the wheel on which the affair of business revolves. Without communication, an organization is life-less.

Communication gap makes an organization ineffective communication has in recent years attained such level of competence that these days, the one concept that is recognized allover the universe is the concept of information dissemination. In our business world today, communication is geared towards establishing and maintaining mutual understanding between organization and her employees to enhance operational efficiency.
What is communication?

Communication according to Anthony Robbins (2007) is the process of exchanging information between one or more persons or among people. It may be between organization and her customers. Here the writer is not interest about communication but on effective communication.

Effective communication according to Robins Anthony (2007) is all about conveying a message to other people clearly and unambiguously. However effective communication is , and always has been, the glue that bind the organization together. Just because the predominant direction or that communication have shifted from top-down bottom-up does not mean it is any less important. Its more expensive to correct misguided information than dispensing an effective information. It is important to note that poor or ineffective communication is responsible for a situation where the receiver doesn’t understand what he or she has read or heard and thus cannot give any positive feedback.

This implies that the hallmark of effective communication is a well packaged message. That is a message, that is capable of attracting the receivers response in form of positive feedback. The employees of an organization will put that extra effort that is required of them when they are kept informed openly and honestly on the aspect of their job\\duty, and the business. Lack of effective communication brings in disintegration within an organization that is why it is perceived as the hob of an organization. An effective communication brings about integration among the parties that are involved in the business (Employer, Employee, Customer and Prospective customer). Effective business communication is the key to business success in the sense that it ensures proper co-ordination.

In a working environment, production of goods and services involve different departments of the organization, such that the work of one department depends on the other. For instance in production process, the purchasing department will communicate with production department to know the specification of raw material required and the quantity needed. And the design department will communicate with the production. Remember, effective communication leads to production efficiency which in turn lead to cost and time reduction and the moment an organization minimize cost, profit will be maximized. Lack of effective communication creats tension and destroys personal and business relationships. One simple e-mail, or SMS to a client letting her know that you need to push back the deadline can be the difference between ending a business relationship or getting repeat business from a happy customer.

1.2 Statement Of The Problem

Most business in Nigeria have suffered a major set back as a result of ineffective communication. When communication is not effective, it is likely to result in production inefficiency and lack of customer patronage. Poor marketing communication has negatively affected some business productivity and ultimately the bottom line. A business organization may offer the best product or services in the world, but without a solid and effective marketing communication, the prospective customers may never know about the product.

Ineffective communication lead to double expenses and most cases delay in employees making an expensive mistake which shouldn’t have occurred , should there had been effective communication. Lack of effective communication may be attributed to the following problems:

Delay in production process
Production inefficiency
Lack of customer patronage

1.3 Purpose \\ Objective Of The Study

This research work will x-ray the need\\importance of effective communication been deduce that, effective communication play a vital role in the life and growth of any organization. The issue of effective communication cannot be over emphasizing

Nonetheless, it should be noted that the issue of business communication is in broad terms buying and selling (price, discount, sales, payment etc). Indeed the basic objective of this research study is aimed at the following

To enhance customer patronage
To Increase production efficiency.
To integrate employer-employee relationship
Ensure cost minimization and market maximization.

1.4 Research Question

These research questions will help the researcher to carryout a comprehensive research. The research questions are as follows

Does effective communication have any effect on customer patronage?
Does effective communication enhance productivity
What is the relationship between effective communication and business success?
How does lack of clarity of information affect an organization?
What type of communication structure exist in your organization?

1.5 Research Hypothesis

Ho: Effective communication has no effect on customer patronage
Hi: Effective communication has effect on customer patronage
Ho: There is no relationship between effective communication and business success
Hi: There is a relationship between effective communication and business success

1.6 Significance Of The Study

The outcome of this research work, will be beneficial to manufacturing and service companies, including small scale firms.

When communication purely for business transactions, such as contracts, agreement, receipts sales, promotion etc the message has to be packaged in a way that gives no room for misinterpretation, by that it will increase the effectiveness of the organization.

Again, it will reduce unnecessary mistake and delay in production process. A successful business organization is that organization that achieves her goals, she must communicate effectively through clearness of expression because every business communication aims at invoking some material and immediate response. It is important to note that the hallmark of effective communication is well park aged and properly tramsimitted message. Therefore, its advised that every organization should embraced effective communication. Note, the beneficially of this research work are manufacturing companies and service companies.

1.7 Scope / Delimitation Of The Study

This research work will consider three firms in Owerri, UBA (Douglass Road Owerri), Vinal Aluminum (Onitsha Road) and Cel-Bez Publishing company Rotibi street Owerri). The study will have to ascertain how effective communication can induce production efficiency.

The research would have had a broad coverage than this but due to limitation of time and finance, the researcher is restricting this work to three firms in Owerri.

1.8 Limitations Of The Study

One of the major challenges the researcher faced during the course of carrying out this work was finance. Finance posed major threat to the success of this research work.

Again, time factor; due to short time frame given to this research work. For the researcher to get accurate result on such a mountainous topic, adequate time will be of great befit.

1.9 Definition Of Terms.

Effective: –

Understanding the content of the message

Efficiency: –

Minimizing cost and time, at the same time achieve the desire result

Market Maximization:-

Getting the larger share of the market.

Mountainous: –

Very large or wide

Unambiguously: –

Not been unclear that is to say something is clear.

Hallmark: –

A symbol used to identify something.

Information: –

This is a processed data.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …

Procedure for Downloading the PDF (Docx) Material

Effective Communication: the Key to Business Success (A Case Study of Selected Firms in Owerri) can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.

Seminar Material Cost
₦3,000

Project Material Cost
₦5,000

Request Complete Material

Click here to request the Complete Material via WhatsApp including;

Preliminary Pages,
Chapter 1-5,
References and Appendix.

TABLE OF CONTENTS
PRELIMINARY PAGES

Title page
Approval page
Dedication
Acknowledgement
Table of Contents
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of study
1.2 Statement of the problem
1.3 Purpose\\objective of the study
1.4 Research question
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope/delimitation of the study
1.8 Limitations of the study
1.9 Definition of terms.
CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Types of communication
2.2.2 Non-verbal communication
2.2.3 Oral communication types
2.3 Communication process
2.3.1 Elements of the process
2.4 Importance of communication
2.5 Barriers to effective communication
2.6 Writers view of effective communication
CHAPTER THREE
3.0 Research design and methodology
3.1 Introduction
3.2 Research design/method
3.3 Sources of data
3.3.1 Primary data
3.3.2 Secondary data:
3.4 Method of data collection.
3.4.1 Population and sample size
3.4.2 Population
3.5 Sample size determination
3.6 Sampling techniques/procedure
3.7 Validity and reliability of measuring instruments
CHAPTER FOUR
4.0 Data presentation, analysis and interpretation
4.1 Introduction
4.2 Data presentation
4.3 Data analysis
CHAPTER FIVE
5.0 Summary of findings, conclusion recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
5.4 For further research
APPENDIX A
Questionnaire
REFERENCES

Disclaimer for Complete Material Utilization
The displayed research work titled "Effective Communication: the Key to Business Success" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.

Frequently Asked Questions (FAQ)

Can the material for “The Strategies for Effective Management of Cooperative Business Organization” be used as a guide for Business Management Project?

Yes it can be used — Cooperative is a voluntary organization of people working together under democratic leadership, with the objective of promoting the economic and social life to the members. The study was carried out to examine the Strategies for Effective Management of Cooperative Business Organization using Cooperative Thrift and Loan Society Limited as a case study. In achieving this aim, the following specific objectives were laid out to determine the major problems militating against the management of cooperative business enterprise and identify the major business goals and strategies developed to achieve these goals in the area under study. The Strategies for Effective Management of Cooperative Business Organization cannot be over emphasized since the failure or success of any business setting or establishment depends mainly …

Is the topic “Web Based Appraisal System for Rapido Foods” recommended for Computer Science (CS) Project?

Yes it is highly recommended — Appraisal system is an annual process done in Rapido Foods Limited, Owerri Imo State, to know the performance of the staff and productivity in relation to certain criteria and departmental objectives and also to document and evaluate the performance of the staff. Every year staff keeps looking for their appraisal records for the previous years, high cost of acquiring papers and other stationeries for keeping these records, lack of good security for the records to prevent unauthorized access, are the problems or challenges facing the current system of appraising staff of Rapido Foods. The aim of the study is to develop an online software that will have the capacity to effectively manage information, create room for easy retrieval of information, …

Can the material for “An Investigation of Some Biochemical Parameters Among Diabetic Adult” be used as a guide for Science Laboratory Technology (SLT) Project?

Yes it can be used — As its title suggests, this project is geared at presenting the reader with the investigation and biochemical parameters among diabetic adult. Diabetes as a chronic disease, that causes serious health complication like heart diseases, increased urination, increases hunger and increased thirst etc is a diseases that has been diagnosed to be the causes of high blood sugar and also cause by lifestyle factors, genetics, inheritance and poor secretion, this investigation through it biochemical parameter of diabetes in adult has been assumed that, high level of protein in adult diabetes can course a serious problem in the diabetics people by damaging their kidney. This is because if albumin and globulin level which makeup the total level of protein are allowed to …

Can this topic “Mode of Universities Hostel Accommodation and Students’ Academic Performance” be used for Education Project?

Yes it can be utilized for research — Universities Student Hostel refers to the accommodation provided by the school authorities for student residential needs. The study was carried out to investigate the Mode of Universities Hostel Accommodation and Students' Academic Performance. In achieving this aim, the following specific objectives of study were laid out to ascertain if there are special preference to sex and age of students in the allocation of hostels in the Nigerian federal universities and study variables that affect the living and study environments of student at the identified Universities. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. Primary data were collected from the primary source which questionnaire was used as …

Can the material for “Debt Management Issues in Financial Institutions” be used as a guide for Insurance Project?

Yes it can be used — This work is to carryout research on debt recovery techniques in the banking sector issues, problems and prospects (A study of Union Bank of Nigeria plc). This research will expose how non-distressed banks bring effective resolution to a distressed bank because of the effective means of recovering the debts. And if there is any loss in one bank, it leads to a loss of confidence in the entire banking system. This research will state the aim at finding solution to the debt and general causes of financial distress in banking sector, and looking into finding last solution. This research work will find out whether banks take loan policy into consideration when granting loans to customers. It will determine the causes …

Can the material for “Economic Analysis of Food Safety Among Pork Marketers” be used as a guide for Agricultural Economics and Extension Project?

Yes it can be used — The purpose of this study was to examine the economic analysis of food safety among pork marketers in Ebonyi State. Primary data were collected from 80 poultry farmers selected through multi-stage random sampling technique using structured questionnaire. Descriptive statistics, farm budgetary technique, benefit cost analysis and ordinary least square regression analysis was used to analyze the data and determine the economic cost of food safety and production of pork meat. Three important findings emerged; first, pork marketing in Ebonyi state is dominated by highly educated youths, a positive sign for food safety and future pork meat activities. Second, pork production is highly profitable in Ebonyi state; however, food safety contributed the highest economic cost in the area of study. Thirdly, …

Can the material for “Buchi Emecheta's the Joys of Motherhood and ChimamandA Adichie's Purple Hibiscus: Culture and Discrimination Against Women” be used as a guide for English Language Project?

Yes it can be used — Over the years, the major challenge facing the female folk is discrimination and unfair treatment in the society. This work discusses cultural practices that discriminate against women. This research work is a critical analysis of two African novels: Buchi Emecheta’s The Joy of motherhood, and Chimamanda Adichie’s Purple Hibiscus. For secondary sources, materials were got from the internet and library. It is discovered that several cultural practices discriminate and oppress the female folks. Such practices are identified in the selected texts for this work and critically examined. It is hoped that an awareness of such practices will eventually eradicate the social inequalities that are engendered by such practice in the African society. …

Can the material for “Domestic Airport Terminal Building” be used as a guide for Architecture Project?

Yes it can be used — The airport terminal is a building at an airport where passengers transfer between ground transportation and the facilities that allow them to board and disembark from the aircraft. Within the terminal, passengers purchase tickets, transfer their luggage, and go through security. The buildings that provide access to the airplanes (via gates) are typically called concourse. However, the terms terminals and concourses are used interchangeably, depending on the configuration of the airport. A functional airport passenger terminal is meant to ease the stress encountered by air passengers during the process of air travel. Therefore the architectural problem of the project is how best to provide an aesthetically pleasant, efficient, economical, bigger and more modern domestic airport passenger terminal, with good flexibility …

Can the material for “Design and Implementation of a Cloud Based File Sharing System” be used as a guide for Computer Science (CS) Project?

Yes it can be used — The cloud file sharing technique used in sharing files among each other with ease, easy to setup, and open-source. The aim of the study is to design and implement a cloud based file sharing system. In achieving this aim, the following specific objectives were laid out as follows to develop an application software that will enable users to easily host, store and backup data, with high-performance computing easy to retrieve, ensure files accessibility without any limiting factor and make file available to the end-user at any point in time. The motivation that led to the implementation of the proposed system is that users have little control over or even knowledge the type of file being shared, if it contains a …

Can the material for “Techniques of Improving Community Banking Services in Nigeria” be used as a guide for Public Administration (PA) Project?

Yes it can be used — Community banks were established in Nigeria to help remedy the rural development problem that has been facing Nigeria since after World War II. The fundamental concepts of a community bank is of a self sustaining financial institution, owned and managed by community or a group of communities for the purpose of providing credit deposit, banking and other financial services to its members. The objectives of the research work therefore covered the pace of providing financial and banking services and other facilities to communities that were inadequately supplied with such services, the rapid enhancement of the development of productive activities in rural areas, the promotion of emergence of an effective integrated national financial system that responds to the need of the …