DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM
ABSTRACT
Marketing Information System is a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities of an organization. The main aim of this study is to develop and implement an online marketing system that will be useful to business owners. In achieving this aim, the following specific objectives were laid out to create a platform for businesses to reach a wider audience and increase sales and profits, develop a general purpose store where consumers can find products and services from the comfort of home through the Internet, and implement an online virtual store on the Internet where customers can browse the catalog and select products of interest. One of the major problems Business Marketing face in their campaigns is still the use of primitive promotions channels such as press, brochure, catalogue, TV, cell phone, etc, and several offline channels which lacks a comprehensive, harmonizing marketing framework. In this project work, we present a new solution for businesses to promote their business online to reach a wider audience. The methodology adopted in this study is the object oriented analysis and design methodology (OOADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The programming language used is HTML, CSS, JAVASCRIPT, PHP, SQL and JQUERY. The reason why web programming languages was used is because, it is platform independent and it is a web based application. This project will be of benefit to: Enterprises, Shopping Malls/Supermarkets and many large companies like; waste companies, and Power holding companies. The expected result is an Online Marketing Information System that will process customer’s selected items in a shopping mall or supermarket, and the system will generates an accurate bill for payment purpose.
CHAPTER ONE
1.1 Introduction
Chaffey et al. (2000) simply define internet marketing as "the application of the internet and related digital technologies to achieve marketing objectives"(12). This definition is a simple definition which, unlike the following ones, does not touch the important aspect of customer relationship. According to (Kotler & Armstrong, 2012: 508; Kotler et al., 2010: 493) Online marketing consists of measures and activities to promote products and services and build relationships with customers over the Internet. Burrett (2008) understands online marketing as carefully targeting users and getting them to interact with you while they‘re engaged with the most personal, intimate medium ever invented.
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Information System (MkIS)
- 2.3 The Strategic Role of the Marketing Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Information System
- 2.6 Marketing Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Information System
- 2.10 Theoretical Framework
- 2.10.1 Empirical Studies
- 2.10.2 Information Systems
- 2.10.3 Management Information Systems
- 2.10.4 Marketing Information Systems
- 2.10.5 Web Based Marketing Information Systems
- 2.10.6 Marketing Management
- 2.10.6.1 Marketing Mix
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Design and Implementation of Computer Based Marketing Information System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Information System (MkIS)
- 2.3 The Strategic Role of the Marketing Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Information System
- 2.6 Marketing Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Information System
- 2.10 Theoretical Framework
- 2.10.1 Empirical Studies
- 2.10.2 Information Systems
- 2.10.3 Management Information Systems
- 2.10.4 Marketing Information Systems
- 2.10.5 Web Based Marketing Information Systems
- 2.10.6 Marketing Management
- 2.10.6.1 Marketing Mix
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Design and Implementation of Computer Based Marketing Information System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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