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Cultural Issues About Doing Business in Nigeria

CULTURAL ISSUES ABOUT DOING BUSINESS IN NIGERIA


ABSTRACT

This thesis is an assignment that was given as a result of Eximin Seminar held in Vasaa on 15 January 2010 by Thurmo Oy, a Finnish company that manufactures a product known as Thurmo Stop Leak used for repair and sealing of leakages in car radiators and engine block. The company intends to expand its market through the introduction of the product into the Nigerian market. This necessitated for a research on how to manage and conduct a successful business in Nigeria against the cultural diversities in the country. It was deemed very important that a research should be conducted to give a road map or reliable reference on how to manage the cultural diversities in Nigeria.

The thesis focused on creating a reference hand book for Thurmo Oy, analyzing different cultures in Nigeria, elements of intercultural communication, culture shock and its stages; reasons for management failures in Africa and possible management theories and practices that could be practically applicable in Nigeria. Comparisons were drawn between Finnish and Nigerian culture, also concepts like Nigerian moral and cultural values were evaluated and global standard business etiquettes. Furthermore, notes were given on etiquette about doing business in Nigeria. The thesis finding shows that there is market for Thurmo Oy in Nigeria. Recommendation where also given to Thurmo Oy base on the information gathered from the respondents during the research on where to start the introduction of the product in Nigeria and potential market group to target.


CHAPTER ONE

1.1 Introduction

… This chapter will address the background information that motivated this study, the challenges that prompted it, its aim, and its objectives as a preface to subsequent sections of the study. Additional factors include the study's significance, scope, limitations, research questions and hypotheses, and the definition of technical terms.


CHAPTER TWO

2.0 Literature Review

2.1 Introduction

The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …


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TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    • 1.1 Introduction
    • 1.2 Background …

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


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