YOUTUBE, NEW MEDIA, ADVOCACY AND THE CHALLENGES OF AUTHENTICITY
ABSTRACT
One of the cardinal focuses of development communication is to demystify existing media to enable more people access and participate in the process of development. The New Media has proven ability of facilitating and enhancing public interaction with instant feedback mechanism that allows almost anybody anywhere with internet facilities not only access the media but also produce and distribute content instantaneously without direct intermediary. It was because of this unique feature that most communication specialists and advocates have adopted the medium seeing it as a more effective and quick medium for reaching out and spreading messages intended to publicize their programmes, influence public opinion and generate support.
Obviously, this new direct two-way communication has empowered more people to participate, self-advocate and make other meaningful contributions by adding their voice to an ongoing campaign. Consequently, the New Media itself is posing challenges to advocates as well as users and supporters as fraudsters have taken advantages of the various loopholes in it to defraud, deceive and mislead people. This has led to general disrespect, disbelieve and lack of trust in the authenticity and integrity of many advocates; the challenge of knowing who to believe and how to identify and discard falsehood. This research work is designed to seek out the various challenges encountered by advocates as a result the now free nature of the media with a view at proffering lasting solution and restoring the credibility of advocacy project and the difficulties of knowing which media message is authentically designed by real advocates and not fraudsters or mischief-makers.
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
Conventional and traditional advocacy has always relied on the mass media as a tool to gain mass support and mount pressure on policy makers. Media advocates employed a communication strategy based on stern lecturing and beaming of information to receivers who are expected to act on the basis of the information received. The expected outcome is that information and education will lead to awareness, and will ultimately result in behavior change. This communication strategy has failed to get the desired result and has created a huge gap between the sender and the receiver due to the inability of the receiver to understand the messages designed by experts largely because the people were not involved in the process of message conception, design and dissemination.
Many challenges of advocacy projects in Nigeria do not only stem from the fact that the people do not participate in the process but the fact that advocates lacked the ability and medium to effectively mobilize members of a given community to support the desired project. Therefore, most advocacy campaigns/projects fail to get the level of support needed to bring the much needed change. Also, very critical to advocacy is the question of empowerment. In most cases, the people or community who participate in advocacy project are still unable to speak for themselves because they are not empowered to take part in the advocacy project. As a result, the people are left voiceless as they cannot fight for themselves.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
Youtube, New Media, Advocacy and the Challenges of Authenticity can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
Disclaimer for Complete Material Utilization
The displayed research work titled "Youtube, New Media, Advocacy and the Challenges of Authenticity" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Can the material for “The Role Organisation Planning and Forecasting in Business Organisation” be used as a guide for Business Administration and Management (BAM) Project?
Yes it can be used — The role of planning and forecasting in business organization is a topic chosen from the business administration and management field. The research was conducted mainly to examine the positive and negatives effect of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic. The ROLE ORGANISATION PLANNING AND FORECASTING IN BUSINESS ORGANISATION both primary and secondary data were used to elicit information from sample studied, the primary source of data were responses from the personnel interview, while secondary source from text books on business management and administration periodicals. Twenty –five persons were interviewed as the sample of the staff and management of EASTERN shop Nigeria Ltd. The data analysis was based on …
Can the material for “Farmers Union and the Economic Sustainability of Cocoa Farmers” be used as a guide for Business Administration and Management (BAM) Project?
Yes it can be used — This research on the activities and rule of cocoa farmers unions and organizations in Came-roon and the impact on cocoa farming, I will be looking at cocoa farmers unions in Cameroon and what they do to improve on the quality of cocoa farming while looking at how they have helped to make cocoa farming more economically profitable for farmers. The worry is that cocoa farmers in Cameroon take the activity as professional but are not able to produce on a mega scale and therefore cannot or find it very hard to make a living out of the trade (per-sonal opinion confirmed by many farmers). The famers unions and cooperatives are there to assist farmers achieve success and high quality and …
Is the topic “The Impact of Land Use Zoning Control on Real Estate Development” recommended for Estate Management (EM) Project?
Yes it is highly recommended — The study examines the Impact of Land Use Zoning Control on Real Estate Development using Bwari Area Council, FCT Abuja as a case study. In achieving this aim, the following specific objectives were laid out to ascertain whether the powers exercised by the state governors under Land Use Act and the general over − view of this Act pose a threat to effective land use, identify the possible problems associated with property development as a result of the Act, suggest the necessary adjustments that need to be made to the revocation, and compensation of rights of occupancy in sections of this Act, in order to promote property development, suggest an appropriate technique for valuing properties compulsorily acquired under the Act. …
Can the material for “Computerized Curriculum Vitae (CV) Generator” be used as a guide for Computer Science (CS) Project?
Yes it can be used — Curriculum Vitae (CV) contain information which is written by the academic to signal their qualifications and academic achievements to employers, granting agencies, or promotion and tenure committees. The aim of the study is to design and implement a computerized curriculum vitae (CV) Generator. In achieving this aim, the following objectives were laid out to develop a system that will generate trending curriculum vitae (CV) for job applicant, and design a system that will provide accurate information about job applicant bio-data. The challenges encountered that led to the execution of the research work is that, Applicants were required to search through print and visual media for opportunities, most times this jobs were limited to the applicant’s location. Application were submitted using …
Is the topic “Influence of Mass Media Awareness to Promotion of Family Planning Practices” recommended for Sociology Project?
Yes it is highly recommended — Characteristics, family planning communications campaigns and contraceptive behavior; to examine the relationship between specific media campaigns and family planning methods. Our population and sample size will be from the general public living in Agege Local Government Area and also some selected staff of the secretariat. Evaluation of data collected and seemed to establish relationship withour earlier stated variables in order to draw our inferences. In chapter five, the research work will deal with drawing inferences from the data collected and making our recommendations and eventual conclusion. …
Can the material for “The Effect of End Sars Protest on Small and Medium Enterprises (SMEs) in Lagos State” be used as a guide for Business Administration and Management (BAM) Project?
Yes it can be used — This study was carried out to examine the effect of EndSARS protest on Small and Medium Enterprises (SMEs) in Lagos State. Specifically, the study examined aimed at ascertaining if the EndSARS protest has any negative effect on Small and Medium Enterprises in Lagos State. The study employed the survey descriptive research design. A total of 230 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that extortion, abuse and human rights of suspects and extrajudicial killings as well as bad government were among the causes of EndSARS protest in Lagos state. Furthermore, the findings revealed that killing of protesters by security operatives and military, destruction of private and public properties by protesters, disruption of movement …
Can this topic “Land suitability evaluation for selected high value crops in Akwa ibom State” be used for Soil Science Project?
Yes it can be utilized for research — Land suitability analysis is an interdisciplinary approach by including the information from different sources like soil science, crop science, meteorology, social science, economics and management and is a necessary of an incorporation of expert knowledge at various levels of decision making. A challenge facing central Nigeria is how to meet the rising food demand and boost rural income and thereby improve their quality of life. With such challenges, it is necessary to strictly protect agricultural land in order to reduce the negative impacts and risks of trade liberalization by adjusting crop structures, choosing appropriate plants within the different ecological zones, increasing agricultural production intensity, and expanding agricultural markets. Each commune should have selection of suitable crops for each soil type …
Is the topic “Design and Implementation of a Demographic Information System for Tracking and Predicting Unemployment and Employment Rate in Nigeria Using Data Mining Techniques” recommended for Computer Science (CS) Project?
Yes it is highly recommended — Demographic Information System is the sets of methods that allow us to measure the dimensions and dynamics of populations. Computerized based spec analysis system estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. The aim of the study is to design and implement a Demographic Information System for Tracking and Predicting Unemployment and Employment Rate in National Population Commission using Data Mining Techniques. In achieving this aim, the following specific objectives were laid out as follows to develop an application software that will provide essential information for government decision making and eliminate gaze work in population census. The motivation that led to the implementation of the proposed system is as …
Can this topic “Effective Communication as a Tool for Achieving Organizational Goal and Objectives” be used for Human Resource Management (HRM) Project?
Yes it can be utilized for research — This research work centres on “Effective Communication as a tool for achieving organizational goals and objectives” the researcher examined the historical background of the study and the subject matter, the objective, significance and the scope of the research was well examined in the first chapter. In the second chapter the researcher was able to reveal some selected views of authors on what “Effective Communication is, the basic concepts, systems, process, characteristics of communication flow, importance of the study as well as the used in any business organizations. The researcher highlights the method of data collection and also the instrument used in analyzing data. The data gathered were analyzed in chapter four and hypothesis formulated was tested. The researcher finally draws …
Can the material for “Bank Loan and Credit Collection in Nigeria” be used as a guide for Banking and Finance (BF) Project?
Yes it can be used — The subject of this research works is bank loan and credit collection in Nigeria. Their bank loan develop as an attempt to financials and agricultural sector in the country. And credit collection seems very important because the non repayment of lean or credit has led to so many distressed banks in view of the important roles banks play in economic development of a country it has become a matter of necessity for an in-depth research and the analysis of its help as well as its problems. The objective therefore is to find out the place of loan in banking operation the problem encountered to extent these problems have on banks and possible solution to these problems the research work has three to …