THE ROLE OF TRADE FAIRS IN BUSINESS DEVELOPMENT
CHAPTER ONE
Introduction
1.1 Background Of Study
Marketing is a fundamental business function which identifies unsatisfied needs of consumers and creates products and services which are geared towards satisfying needs.
Four major marketing factors are involved; these are known as the marketing mix or the four Ps. Namely product, place, price and promotion, which the firm uses to operate successfully within the marketing environment.
Products services or business promotion is a vital marketing function because without awareness there will be no demand for products or services.
In traditional African economics, marketing is simple and mainly centres on buying and selling. Trade exhibitions or trade fairs are a form of promotional device that enables companies to show and demonstrate their products to both middlemen and ultimate consumers. Although order can be taken, exhibitions (trade fairs) are primarily designed to lay the ground work for future sales, promote public relations, provide feedback for advertising relations.
In modern times, trade fairs have become specialized activities promoted by the chamber of commerce, government, trade groups and large multi-national companies even international and intergovernmental organizations. These organizations sponsors and supports the fair creating a means of promoting business concerns and the needs they serve.
1.2 Problems Associate With The Subject Matter
Business development involves a lot of factors such as, growth in the number of products and services produced by new and existing business, introduction of new and improved ways of doing things.
Increased and improved standard of training of human resources and improvement in productivity. Advance technology in business organizations, increased and easier access to business finance.
Trade fairs provides opportunity for the cross fertilization of ideas; business and investors producers and consumers, workers and quality control inspectors, government and development economists, and other economic actors obtain and give out information about business opportunities, product capabilities, need and so on.
In the study, our aim is to evaluate the contribution of trade fairs to business development of business in all respects. There are many well established trade fairs in Nigeria, each of which last at least one week and it take place annually.
Among the best known are the Lagos, Kaduna and Enugu International trade fairs, naturally every state has a trade fair organized annually. It should be possible to trace the development business, if any, to these trade fairs.
1.3 Problem(S) That The Study Will Be Concerned With
Trade fairs are an expensive of promotion because of high cost of renting the booth, installing equipments and building the stand as well as the personnel to man the stand.
The maintaining of trade fair is quite expensive, it is therefore important that their contribution to economic development should be established without ambiguity.
There are specialized and general trade fairs. This study should be able to establish the more beneficial form of trade fair for our economic and business development needs.
1.4 The Importance Of Studying The Area
The different chambers of commerce which organize and run the trade fairs may not have the time to evaluate the contributions of the fairs to the attainment of the declared objectives. This study should be able to make contribution in that direction. It will also contribute to the body knowledge on business promotion.
Business decision based on information obtained from trade fairs needs to be evaluated for adequacy and correctness successful prosecution of this study will contribute to knowledge in the area of business (management) information system.
1.5 Definition Of Important Terms
Trade:
This is on institution of buying an selling in more technical sense, it includes production of goods and services for sale and the actual selling. It is one of the main divisions of commerce when commerce is understood as a comprehensive term for all forms of trade.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Role of Trade Fairs in Business Development" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Role of Trade Fairs in Business Development" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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