THE PROBLEMS IN THE MARKETING OF NEW PRODUCT
ABSTRACT
The primary motive for this research work has been to dictate and examine the problem of marketing new Product with reference to Lady Carter Treated Pure Water Produced by Louis Carter Group Industries, Limited Enugu.
The problems investigated in this research work were those that affect the marketing of Lady Carter Treated Pure Water in Enugu State Market. The methods of collecting data were from Primary and Secondary data. The research work had not only determined the effect of these problem of marketing the product but has advanced further towards adducing possible ways through which these factors could if not completely eliminated but reduced to the barest minimum to make way for effective and efficient marketing of the product the non-challant attitude towards through market analysis to find out whether the consumers would really buy their product their changing purchase habits spells down for them.
This is because the company just launched the product without identifying their potential market and consumers advised to identify the reason why they have to produce such new product and this will be followed by what exact to produce who are they producing for and their changing life style and habits of their consumers.
A realization of these vital question and their respective answers would constitute a stepping stone towards achieving success in the purchase of the product.
CHAPTER ONE
1.0 Introduction
Louise Carter Group Industry Limited, Enugu was formally established in 1985 after the necessary requirement of the States registrar of companies has been completed with. As a manufacturing company, Louise Carter Group Industry Limited commence the production of the following live of products:
- Louise Carter Plastic
- Tobacco
- Pipe
- Weaving
- Rice and
- Lady carter treated Pure water
Though without a thorough market analysis. This lapse necessitated the researcher’s urge to find out why in spite of the success, the organization has achieved in the marketing of other products. That of Lady Carter treated Pure Water seems to be exception.
Nevertheless, Louis carter Group Industry Limited was producing of the capacity of about low cans from both the morning, afternoon and night shifts but this capacity has reduced as a result of the unmarked ability of the product as attention is therefore paid of other line.
It could be said with a fair degree certainty that Lady Carter Pure Water could be found in most market, stores, supermarkets in Enugu State. But in staff competitively on with Panni Treated Water produced by Nigeria Mineral Water Contester. In spite of the business of the prices of these products, the value of Lady Carter Pure Water, much more than Panni Treated Water.
1.1 General Background To The Subject Matter
The alarming rate of new product failures owing to certain problem yet undiscovered in the marketing of new product in Enugu state has really called for attention.
Therefore, this research work is to identify these hidden, problems that lead to constant product failures. If possible device suitable measures providing solution or else the situation will keep worsening as time passes by.
To a marketers, it is not over statement saying that those problem of marketing new products in Enugu state are also applicable to other areas but the difference may be that those problems might take different shapes and turns as a result of cultural difference.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Problems in the Marketing of New Product" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Problems in the Marketing of New Product" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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