THE MANAGEMENT AND ADMINISTRATION EFFECTS AND MEANS OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGE
ABSTRACT
This research work on the management and administrative effects and means of creating awareness on radio and television for beverages was carefully carried out based on the essential lateness in business administration and management courses. I was also able to recognize the fact that there are some management and administration functions that need to be justified in order to have a good successful outcome. Other significant changes have been effected in the project arrangement when I found out that creating awareness plays an objective roles in administration and management aspects in promotional strategy of a firm in clearing its main objectives
CHAPTER ONE
1.0 Introduction
Business administration and management implies all those human foundation performed to satisfy consumer need and management through the production and exchange process, firms, which have adopted the marketing concepts, mostly because of the aim at finding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible.
Normally, know matter how qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market will not be allowed to competitor the product with the other product in the market. Hence the need for advertisement comes to play.
The creation of awareness on goods and services is a powerful administrating and communication tool used by the organisation to fulfill a specific promotion task. It is an impossional form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship. The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.
Television and radio are the fastest cursing for media. It also combine vision and audio with movement. It has proves to arrest attention, television audience to broad (whole family). Radio on the other hand, allows the customer to do other things while listening, that is why nestle food makers of milo food drinks has decided to use these media for creating awareness.
1.1 General Background Of The Nestle (Milo) Food Plc
The background of economic changes brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duly in many manufacturing industries of which nestle food Nigeria Plc began simple trading operation in Nigeria in 1961 and had today grown into a leading food manufacturing and marketing company. It is publicly quoted that company’s listed since 1978 on the Nigeria stock exchange with about 11,500 (eleven thousand five hundred) Nigeria share holders participating in 60% (sixty percent) of the company’s equity is owned by the nestle S.A. of Switzerland.
Moreover there are other food drink manufacturing companies like Christies plc, maser plc/Cadbury etc., located all over the country. Inspite of these companies nestle food companies had continue to service the strong competition with its branches evenly devastated throughout the country.
1.2 Problems Associated With The Subject Matter
Remember we discussed earlier the reason why organisation embark on creating awareness. Carrying home to our project/research topic we identified the makers of beverages (and of course milo food drink) embarking on radio and television means of creating awareness.
- To sustain the product (milo) which has already gained acceptance in the Nigeria market.
- To secure sales lead is also another problem and when they are all modification to the customer.
Other reasons are as follows:-
To introduce a new price policy education consumers demand other product in the category, introduce special offer, create/build retail stores etc, can be an objective of creating awareness depending on situation circumstances. However, reasons load to objective and therefore the objective for creating awareness via radio and television could be one or all the above.
1.3 Problems That The Study Will Be Concerned With
How the creating awareness of milo food drink via radio and television helped in making consumers buying decision. How to makes consumers believe the product is the best through creating awareness via radio and television. Which period of duty is best suitable for creating awareness of milo food drink. Major criticisms against these radio and television in creating awareness of milo food drink.
1.4 The Importance Of Milo Drinks
The importance of the milo food drinks includes the followings:-
- The research intends to check the truthfulness of radio and telvision, as it influences the marketing of food beverages (milo) on purchasing b=habit of consumer.
- It helps to find out the methods of budget allocation to radio and television an awareness creating by the company (nestle food drinks) makers of milo food drink.
- Radio and television are the major media used by the milo food drink manufacture (nestle food drink)
1.5 Definition Of Important Terms
1. Organisation:
This is a structure that enables people to work together in order to achieve a common started aim
2. Management:
These are programme basing much on managerial planning operation and appraisal in having each manager set object in referable terms and assessing his or her performance against the achievement of the objectives.
3. Manager:
These are those who undertake the task and function of management at any level in any kind of enterprises.
4. Objective:
The ends towards which activities is aimed at is the end point of planning.
5. Supervisor:
These are the same as manager but ordinary used to apply to managers at the lowest level.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
The Management and Administration Effects and Means of Creating Awareness on Radio and Television for Beverage (A Case Study of Milo Food Drinks) can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Management and Administration Effects and Means of Creating Awareness on Radio and Television for Beverage" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.0 Introduction
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Management and Administration Effects and Means of Creating Awareness on Radio and Television for Beverage" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Is the topic “The Influence of Family Background Variables on the Academic Performance of Students” recommended for Education Project?
Yes it is highly recommended — This study centres on the influence of family background variables on the academic performance of students in Nigeria with particular reference to Egebda Local Government Area of Oyo State. The rationale is to re-orientate the citizen Egbeda on the influence of family background variables on child’s life and his academic performance with the use of stratified and balloting random sampling techniques, students were taken from four (4) senior secondary schools in Egbeda Local Government, Ibadan. Eighty (80) questionnaires were self-administered and cumulative records of the respondents available of students were check and matched. A research question was asked and answered which was used to classify students into various socio-economic status. Five hypotheses were also formulated and tested. The major statistical techniques used …
Can this topic “Impact of Taxation on Performance in Small Scale Enterprise” be used for Taxation Project?
Yes it can be utilized for research — The study was carried out to find out the impact of taxes on performance of small scale business enterprises in Nigeria (SSBs), taking a case study of River State. The study aimed at assessing the performance of business enterprises in Rivers state, finding out if tax payers are aware of all their tax obligations, policies and problems affecting them as well as their businesses. The study applied both qualitative and quantitative research designs where interviews and questionnaires were used. Data was collected from both primary and secondary sources. Data was processed and analysed using formal tables, pie charts, narrative text, and correlation to find out the relationship between the impact of taxes and performance of small scale businesses. A total of …
Can this topic “The Impact of Education on the Development of Rural Areas” be used for Public Administration (PA) Project?
Yes it can be utilized for research — For there to be any meaningful development in any society or state, it must involve an effective embracing education sector in such a society. Couple with this, is the need for this research exercise which is the impact of education on the development of rural areas in Kogi State. The fundamental purpose of this research work is to ascertain and examine the impact of education on rural development. This research work is also influence by some factors which are political instability, finance which hold a high degree of influence on educational sector in Kogi State and the country in general. Another factor that led to this research work is the need for an effective policy that will positively affect and …
Can the material for “Marketing of Commercial Bank’s Services” be used as a guide for Banking and Finance (BF) Project?
Yes it can be used — Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. The bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of …
Can the material for “Design and Implementation of Automated Water Billing Utility Service” be used as a guide for Computer Science (CS) Project?
Yes it can be used — Automated Water Billing Software is a special program designed to store and manages the records of all the billing activities of a water supply company. The aim of the study is to design and implement an Automated Water Billing Utility Service. In achieving this aim, the following specific objectives were laid out as follows to develop an application software that will capture water billing details to database and compute water bill accurately. The motivation that led to the implementation of the proposed system is that the manual approach of billing customers is associated with numerous errors and mistakes and difficulty to accurately compute water bills. Also, the delay involved in obtaining reports that pertain to water bills. The methodology adopted …
Can this topic “Plan Maintenance Guide for Physics Laboratory” be used for Computer Science Education Project?
Yes it can be utilized for research — Physics Laboratory experimentation plays a critical role in the education of engineers, with the increase of students choosing to obtain their education online through Distance Learning programs, something must be done to allow them to gain practice with experimental techniques. The aim of the study is to design and implement a plan maintenance guide for Physics Laboratory. In achieving this aim, the following specific objectives were laid out to design and develop a system that will: provide information for Physics Laboratory Maintenance, provide experimental foundation for theoretical concepts taught in class, enable Students to be able to identify equipment, their function and explain & predict observable phenomena taught in related lectures, and assess the competence with lab equipment and measuring …
Can this topic “An Appraisal of Community Bank Contribution to Rural Economic Development in Anambra State” be used for Banking and Finance (BF) Project?
Yes it can be utilized for research — The failure of the conventional banks to urge rural economic development over the years led the federal government of Nigeria to introduce the community banking system in 1990. The community banks were to be used to accelerate rural economic development through the advancement of credit to rural economic masses and small scale producers. The unpleasant condition of our rural economy is due to insufficient fund and the high hope placed on this scheme. Community banks as an answer or cure to this situation triggered my interest to carry out this study. This study is designed to investigate community bank contribution towards rural economic development. To carry out the study, 6 hypothesis will be formed. It will be collected from literature …
Can this topic “Effect of Interest Rate on Investment and Money Demand in Nigerian Economy” be used for Economics Project?
Yes it can be utilized for research — The research work examined the Effect of Interest Rate on Investment and Money Demand in Nigerian Economy for the year 2005 − 2014. The research adopted ex-post facts research design. Data for this study were mainly collected from secondary sources and were garthered through Central Bank of Nigeria (CBN) and Federal Office of Statistics (FOS). An econometric model specification was then built and SPSS 20.0 software was used in computing the data regression analysis. Findings of the study were drawn and indicates that interest rate has significant impact on investment decision and that there is significant relationship between Interest rate and money demand The research study was concluded with a detailed discussion and recommendations based on the findings. …
Can the material for “Web Based Commercial Vehicle Registration and Tax Management System” be used as a guide for Software Engineering Project?
Yes it can be used — Commercial vehicle registration is a job that requires accuracy of data and this exercise is required for every new registration. The emergence of e-data processing system provides answer to the need for tools and alternative ways to improve well-being and activities of individuals. The aim of the study is to design and implement a Web Based Commercial Vehicle Registration and Tax Management System for Federal University of Petroleum Resource Effurun (FUPRE) campus. In achieving this aim, the following specific objectives were laid out as follows to design and develop an application software that will provide a better, easier and more efficient method of vehicle registration and equip the field DOT officials with an on-the-spot ease in verifying authenticity of any …
Can this topic “Training Manpower Development and Employee Performance in an Organization” be used for Human Resource Management (HRM) Project?
Yes it can be utilized for research — The training of Manpower Development and Employee Performance in an Organization was studied with The Ministry of Finance in Akwa Ibom State as a reference point. Staffs of the Ministry were used as subject for the study. Three research questions were raised and tested. A sample of 150 staff form the Ministry of Finance in Akwa Ibom State used. Instrument used in gathering data was questionnaire on identifying and determining manpower needs in an organization, Manpower needs in manufacturing and marketing organizations and their influence or problems on the training of Manpower Development and Employee Performance. Analysis of data was carried out using simple percentage. The result shows that identifying and determining Manpower needs, training Manpower Development and Planning as well …