THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

CHAPTER ONE

Introduction

1.1 Background Of The Study

Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.

Nwokoye (1984:212) defined public relations as the activities of co − operations, union, government or other organisations in building and marketing sound and productive relations with special public such as customers, relations employees or stock holders and with public at large so as to adopt itself to its environment and interpret itself to the society.

Bush and Houston (1995:200) noted that public relations is management functions which evaluate public attitude, identifies policies and procedures of an individuals or an organisations with the public interest and execute a programme of action to earn public understanding and acceptance.

Chukwu (2000:3 − 4) stated that public relations practice is a management philosophy aimed at doing everything possible to create good relationship between one organization and its publics.

Public Relations is aimed at making friends for the organization and building internal and external good will on the reasonable assumption that these are strongly needed for an organization to remain in business and make profit with the increase in the activities of an organization. The need for an adequate communication between the organization and those who in one way or the other are affected by these activities of the organization becomes more imperative. An organization while wanting to remain liable, need to have good relations with its employees, consumers of its products and services, future investors, stock − holders and infact that is the general public. As an organization specialized in manufacturing to potential customers that is up to date, forward looking concerned to produce and offer the best goods and services for the rice it charges and make sure that its customers are really satisfied.

Edoga and Ani (2001:287) noted that a company should deliberately plan and execute a continuous public relations programme to develop a good relation between it and that various publics, amongst sought with public relations.

Stressing the position of public relations in the country, Olakunori (1999:194) noted that most officials occupying the public relations of various organizations in the country today are not professionals; they generally have a fair knowledge of what they are supposed to do.

Enugu State University of Science and Technology (ESUT) as an institution or organization has the students, members of its staff, parents- teachers association, the management, the host society, the state and the federal government, Nigerian Universities commission (NUC) etc. as its relevant publics. This implies that the activities performed by ESUT in one way or the other affect those aforementioned various public. Therefore, in order to maintain its public relations with those bodies, ESUT must at all time try to create a rapport and understanding or goodwill with all those bodies. This it will do through proper information circulation between itself and those various relevant publics to it. This can be done by allowing the free flows of information, paying of salaries as and when due to its staff, engaging in proper and standard academic work, abiding by the rules and regulations of NUC in the performance of its activities.

Manufacturers and producers of goods and service are now aware that public relations does not only ensure good relations with the public but can strive towards profit making through increased customers patronage. It is in the light of the importance attached to public relations that the researcher seeks to appraise the effectiveness of public relations in service industries in Enugu State University of Science and Technology (ESUT) as a case study.

1.2 Statement Of The Problem

A good corporate image is usually regarded to be essentials for the existence of an organization. The success or failure of a corporation depends on its relationship with its publics, consumers, employees, stock-holders, government, community, distributions, supplies and others. A favourable corporate image create confidence in an organisations or institution.

There has been occupational troubles in tertiary institutions as become the order of the day. But ESUT as always remained in sector despite the occasional occurrence of these ugly incidents. The questions that called for answer are:-

Why has this problem of internal wrangle in our tertiary institutions?
Why has ESUT not witness the major break down of law and order despite the increase in school fees?
Why has ESUT been able to maintained peace despites the facts that there are some polities that do not go down well with the staff, lecturers and the students of the institute?
To what extent has public relations contributed in maintenance of peace and harmony in the institutions these and many more are the central task of this research work.

1.3 Objectives Of The Study

To give focus to the study the following objectives are formulated:-

To find out the level of attention given to the publics in Enugu State University of Science and Technology (ESUT).
To find out whether the institution have good relationship with the press.
To examine the level of students, lecturers, staff and management relations in ESUT.
To know how public relations help in improving communication between people and the organization.
To recommend solution to problems on public relations identified.
To determined the impact of public relations on consumers (students) patronage
To appraise the public relations activities of Enugu State University of Science and Technology (ESUT).

1.4 Research Hypothesis

Public Relations activities of ESUT

Ho: Public Relations activities of ESUT does not lead to increase the awareness of their services
Hi: These lead to increase the awareness of their services.
Ho: Public Relations activities of ESUT does not give attention to the student of the institution
H2: Public Relations activities of ESUT gives attention to the student of the institution.
Ho: Public Relation activities of ESUT does not lead to increase (students) patronage.
H3: Public Relation activities of ESUT lead to increase (students) (students) patronage.

1.5 Significance Of The Study

The most outstanding hope of this study is that, its finding will be of immense benefit to students, lecturers and staff of management of tertiary institutions. These will help to minimize conflicts in this institutions.

The study also gives an insight into the problem and practice of public relations in Nigeria Institutions of higher learning. This study by its objectives will not only assess the effectiveness of classified public relations, but all its application and uses generally. Therefore, when successfully carried out and documented, this study will serve as a source of relevant information to many institutions and organisations on ways of using public relations.

Finally, public relations practioners have been deprived of excellent performance in the operations because of scanty and insufficient data and adequate literature availability in this area.

This study when successfully completed and adequately supervised will be an addition to the essentials literature needed in public relations. Practitioners and consultants will therefore use it extensively for reference.

Based on forgoing, it becomes indisputable that the need for this study is worthwhile.

1.6 Scope Of The Study

The study covers public Relations activities in service industries and it will equally cover an over view of public relations in service industries. The role of public relations activities in improving the image of service industries especially tertiary institutions. Due to limited time and other constraints, emphases was placed on Enugu State University of Science and Technology (ESUT). Despite the fact that Enugu State University is the only institution use as a case study, but the researcher believes that whatever happens to Enugu State University of Science and Technology (ESUT) will equally apply to other institutions in the state.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …

Procedure for Downloading the PDF (Docx) Material

The Effectiveness of Public Relations in Service Industries (A Case Study of Enugu State University of Science and Technology (ESUT), Enugu) can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.

Seminar Material Cost
₦3,000

Project Material Cost
₦5,000

Request Complete Material

Complete Material Chapters of The Effectiveness of Public Relations in Service Industries A Case Study of Enugu State University of Science and Technology ESUT Enugu

Click here to request the Complete Material via WhatsApp including;

Preliminary Pages,
Chapter 1-5,
References and Appendix.

TABLE OF CONTENTS
PRELIMINARY PAGES

Title page
Approval page
Dedication
Acknowledgement
Table of Contents
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background …
⋮
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual Review
2.3 Theoretical Framework
⋮
2.4 Empirical Studies
2.5 Research Gaps
2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of Study
3.4 Sampling and Sampling Technique
3.5 Validation of Research Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Questionnaire Administration
3.9 Ethical Consideration
3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
4.1 Introduction
4.2 Presentation and Analysis of Data
4.3 Re-statement of Research Questions
4.4 Test of Hypotheses
4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendation
5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”

Disclaimer for Complete Material Utilization
The displayed research work titled "The Effectiveness of Public Relations in Service Industries" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.

Frequently Asked Questions (FAQ)

Can the material for “Role of Central Bank of Nigeria Plc in Agricultural Finance Development Problems and Prospects” be used as a guide for Finance Project?

Yes it can be used — The Role of Central Bank of Nigeria in Agricultural Finance Development, Problems and Prospects The topic provide for conceptual frame work of the role played by the CBN in the development of Agricultural sector of the Nigeria economy as its primary purpose. Its secondary purpose is to assess the policies and program of CBN to the development of Agricultural Finance. Data was collected from both primary and secondary sources. In the primary source I interviewed some farmers, officials of CBN while in the secondary data it was from annual time series of different duration on the program and policies of the institution. The research showed the role played by the CBN in financing Agriculture in Nigeria by making funds available to farmers especially …

Can the material for “The Role of Commercial Banks in Export Promotion in Nigeria” be used as a guide for Banking and Finance (BF) Project?

Yes it can be used — The establishment of commercial banks is not legislatively or decree compelled but should be seen as a measure to persude the institution to take the advantage of exploiting and utilizing economic and social facilities. This study is aimed at identifying the role of commercial banks in export promotion in Nigeria, highlighting the various roles that commercial banks left contributed towards Nigeria match for growth and development in export promotion. This study focused attention on the general operations of the commercial bank its historical structure and back ground for effective and accurate assessment of the commercial banks. The study further reviewed the objective and role of commercial banks to export promotion and appraised its performance and also expose its problems and make …

Is the topic “Effectiveness of Standard Costing as a Control Tool for Performance Evaluation in Manufacturing Industries” recommended for Accountancy / Accounting Project?

Yes it is highly recommended — Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an economy with high rate of inflation and where prices of goods and services are constantly increasing with no hope of reduction with the effect that the real value of money in the consumers hand is lower than its face value. This being the case, the consumers only have little to spend, therefore what will be uppermost in their minds is to buy products of cheaper rate when compared with other products of the same quality. So this research …

Can the material for “Design and Implementation of a Computerized Personnel Audits System” be used as a guide for Computer Science (CS) Project?

Yes it can be used — A Computerized Personnel Audits System is an application software that executes a recurring evaluation to assess the efficiency of personnel management and identify the actions necessary for optimizing the use of human resources. The aim of the study is to design and implement a Computerized Personnel Audits System. In achieving this aim, the following specific objectives were laid out to develop an application that will give a more accuracy and timely information for government decision making, and provide facilities for quick access to stored data giving at random in other to assist in management functions. The motivation that led to the implementation of the proposed system is that the accumulation of this document in files creates low of storage problem as …

Is the topic “Effect of Mix Ratio and Curing Water on the Compressive Strength of Oil Palm Shell (OPS) Aggregate Concrete” recommended for Civil Engineering Project?

Yes it is highly recommended — In this study, the compressive strengths and Modulus of elasticity of lightweight Concrete with oil palm shells as partial replacement of coarse aggregate was presented. The different types of mixing water were used, namely, clean water from Ahmadu Bello University Water Works, Salt water, obtained from Lagos Shore and Pond water obtained from Nagoye, Zaria. Also three mix ratios were adopted which include 1:2:4, 1:1.5:3 and 1:1:2 mix ratios. Five mixes were investigated; control, which contain granite coarse aggregate only; then four other mixes with 20%, 40%, 60% and 80% granite coarse aggregate replacement by oil palm Shell (OPS) aggregate. Fifteen samples where produced for each mix ratio, given a total of 135 concrete cube specimen for compressive strength tests and …

Can the material for “Automated Information Extraction System” be used as a guide for Information System Project?

Yes it can be used — Information extraction is the task of automatically extracting structured information such as entities, relationships between entities, and attributes describing entities from unstructured or semi-structured machine-readable documents. The motivation that led to this study, is that the existing system encounters an uninformative extraction, which occurs when extractions omit critical information. The aim of the study is to design and develop an Automated Information Extraction System. In achieving this aim, the following specific objectives were laid out to design and develop an application system that will: carry out the analysis of manual processes involved in Information Extraction System, extract accurate information according to the data inputted and Implement the design using Web Based programming languages such as; HTML, CSS, JAVASCRIPT, and PHP. …

Can this topic “Orature in Modern African Literature” be used for Literature in English Project?

Yes it can be utilized for research — The contemporary African Literature is believed to be a revolutionary literature that looks critical into contemporary social situations with a view of amending the wrongs therein. However, no writer writes in a vacuum but within the scope of human experiences, happening around him, and particularly the experiences he met on ground in his society. This is the Orature of his society. The tool adopted for this research was the sociological theory, this is because it encompasses the way of life and experiences of people in a given society. The research made use of the stratified sampling method, where relevant texts were applied to theory for analysis. A number of discoveries were made in this research first, there would be no …

Can this topic “Design and Implementation of an E-voting System” be used for Computer Science (CS) Project?

Yes it can be utilized for research — E-voting refers to the option of using electronic means to vote in referendums and elections. E-Voting is an election system that allows a voter to record his or her secure and secret ballot electronically. The inefficiency of voting process in Nigeria has resulted in a lot of problems. These problems have continued to obstruct the peace of democracy in Nigeria because the choice of a capable candidate is not encouraged by the current system. The aim of the study is to Design and Implement an Electronic Voting System using Federal College of Education Technical Omoku as a case study. In achieving this aim, the following specific objectives were set out to design and develop a software platforms for voter registration, …

Is the topic “The Effectiveness of Internet Advertising on Consumer Behaviour” recommended for Business Administration and Management (BAM) Project?

Yes it is highly recommended — Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a panacea for all their requirements. Many consumers are online every day for their personal work, but do they notice the ads, banners displayed on that webpage, and most important their recall value. The current study investigated the effectiveness of internet advertising on consumer behavior by conducting a case study of University of Nairobi Students. The study sought to determine the effectiveness of …

Can the material for “The Impact of Venture Capital Financing on Small and Medium Enterprises” be used as a guide for Entrepreneurship Project?

Yes it can be used — Venture capital is an investment in a start-up or growing SME that is perceived to have excellent growth prospects. The study was carried out to examine the impact of venture capital financing on small and medium enterprises in the Uyo Metropolis using Elsa Foods Limited as a case study. In achieving this aim, the following specific objectives were laid out to determine the SMEs Owner Manager’s perception of funding, determine the impact of Venture Capital financing in small business activities and determine SMEs alternative sources of funding. It was generally observed that SME's prefer-financing and self occasionally received support from financial institutions. The findings further shows that SMEs continue to rely on many financing options both at their conceptual and …