THE EFFECT OF BROADCASTING MEDIA MODERNIZATION IN NIGERIA
ABSTRACT
The study was carried out to examine The Effect of Broadcasting Media Modernization in Nigeria. In achieving this aim, the following specific objectives were laid out to investigate the influence of social media on conventional broadcasting and explore ways through which social networks have been incorporated into broadcasting. Investigation revealed that the realization of some of these implications remains major challenges for the use of social media platforms for television broadcast in Nigeria. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 100 (one hundred) respondents were selected for this study to represent the entire population of the study. Primary data were collected from the primary source which questionnaire was used as an instrument of data collection while secondary data were sources from textbooks, journals, newspapers and the internet were employed. The data were presented on a frequency distribution table and analyzed using simple percentage, while hypothesis was tested using chi-square test. The study will be of immense benefit of Nigeria's especially media professionals as it focuses on providing possible sensitization of making digitization a reality. Also, it will assist Channels Television and other electronic media organizations in Nigeria now using the social media platforms to develop editorial guidelines for broadcasts to understand potential challenges of using the social media as effective tools of mass communication. Based on the findings, it is recommended that media organizations should take cognizance of the notion that technology remains the future of broadcasting. Therefore, technological advancement must be seen as opportunities to serve the audience better and be embraced after a careful assessment of the pros and cons.
CHAPTER ONE
1.1 Introduction
Social media use increases information supply. Platforms also help journalists and media organizations keep up with their audience as through alternative platforms, they can always get in touch (Idowu et al., 2019). Social media forms part of the much talked about electronic communication and is so far seen as the environment with the highest activity on the internet (Apuke, 2016). However, television broadcasting in Nigerian since inception has been transmitting through analogue televisions which use complete waves to transmit pictures and sounds (KOMOL, 2008). According to Lewis and Social media platforms as sources of news continue to grow, and both journalists and audience have come to terms with the reality as to the importance of the technological revolution (Agbo & Chukwuma, 2016).
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Research hypothesis and questions, Limitations of the Study and Definition of technical terms.
1.2 Background of Study
The introduction of social media has increase interaction among people, creating them to be producers and consumers of information in a simultaneous manner. Social media such as Facebook, Twitter and 2go have brought tremendous improvement within the communication system; it has provided different entertainment functions which serve as a tool for social change. With the help of the web, users can form his/her own page, assess news online easily and upload business and advertisement online in order to get customers to purchase products. It is also an avenue to share or transfer photos of individual or events, groups can be formed to meet people with similar interests.
According to Kim et al., (2010) Social or new media are the emerging digital communication channels which create a user oriented information sharing ground where any people can generate or subscribe information content as both information provider and consumer. Although social media are powerful tools that has improved interaction in communication, and reduced the utilization of conventional broadcasting, there is still some complimentary role it shares with conventional broadcasting in terms of news, advertisement, reaching large audiences among others. Whereas, differences conventional broadcasting shares with social media includes quality, frequency, usability, immediacy, and permanence (Social Media, 2013).
Apuke (2016) observes that social media helps journalists in Nigeria to explore various sites regularly. In contrast, a study by Didiugwu et al. (2015) revealed that social media has impacted negatively on the performance of journalists in Nigeria. Social media also comes with challenges, whether in their adoption or usage. Generally, some challenges that come with the use of social media include fear of privacy invasion, inability to cater for those with disability, problems of commercial advertising, the challenge of making terms of agreement a prerequisite to creating a profile or owning an account, and susceptibility to deception from users across spectrum (Kasturi & Vardhan, 2014).
For a society to exist and perform there must be a functioning media. This truth has already been established within the different earliest societies that make up the entity Nigeria. The Media are therefore shaping people's everyday lives, politics and cultural activities to a greater extent than ever before. Dominick (2002) articulated that may be the best way to appreciate the role the mass communication plays in our society would be to imagine what it would be like if, all of a sudden, the whole system never existed. Obviously, the mass media are a pervasive part of our live. A very important space in today’s broadcasting world over is the technology and instruments for the transmission of media messages. Modern technology has transformed the shape and dimension of broadcasting.
Broadcasting media technology has undergone speedy changes and continued until the early 20th century. Modern technologies are nowadays enhancing and facilitating the communication method activities, as well as help the generation and dissemination of information more efficiently to highly dispersed audience in the world. Olorede and Oyewole (2013) claim that: The catalyst for the transformation of media newsrooms is modern technology. These technologies have additionally increased media credibility, reliability and even affordability and accessibility, as events can be reported as simultaneously as they unfold, with little or no interference and audience’s access at a relatively affordable cost.
Therefore, in Nigeria where the research was carried out, the activities that was conducted is to know the Effect of Broadcasting Media Modernization in Nigeria.
1.3 Statement of Problems
Investigation revealed that the realization of some of these implications remains major challenges for the use of social media platforms for television broadcast in Nigeria. The Imo Broadcasting Corporation (IBC) in its stations on TV and Radio broadcast in Nigeria observed that most private and public owned broadcast media outfit an yet to make digital transmission part of their daily broadcasting and even those who are into it are practically implementing it. These researches intend to look at the Effect of Broadcasting Media Modernization in Nigeria.
1.4 Aim and Objectives of Study
The aim of the study is to examine the Effect of Broadcasting Media Modernization in Nigeria. In achieving this aim, the following specific objectives were laid out as follows:
- To examine the challenges faced by social media and conventional broadcasting;
- To determine the relationship between social media and conventional broadcasting;
- To investigate the influence of social media on conventional broadcasting; and
- To explore ways through which social networks have been incorporated into broadcasting.
1.5 Research Questions
The study came up with research questions so as to be able to ascertain the above stated objectives. The specific research questions for the study are stated below as follows:
- Are there ways through which social networks have been incorporated into broadcasting?
- Is there any relationship between social media and conventional broadcasting?
- What is the influence of social media on conventional broadcasting?
- What are the challenges faced by social media and conventional broadcasting?
1.6 Research Hypothesis
In order to pursue the objective of this study, the following generalized statements have been designed to guide and aids in obtaining the result for the experiment to be conducted. For this work, the null hypothesis will be represented with H0 while the alternative hypothesis will be represented with hypothesis H1.
Hypothesis One
- H0: There is no influence of social media on conventional broadcasting in Nigeria.
- H1: There is a significant influence of social media on conventional broadcasting in Nigeria.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of Problems
- 1.4 Aim and Objectives of Study
- 1.5 Research Questions
- 1.6 Research Hypothesis
- 1.7 Significance of Study
- 1.8 Scope of Study
- 1.9 Limitations of the Study
- 1.10 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review of Social Media
- 2.3 Social Networking Sites
- 2.4 Impacts of Social Networking Sites
- 2.5 Features of Social Networking Sites
- 2.6 Mobile Social Media
- 2.7 Theoretical Framework of Broadcasting
- 2.8 Empirical Studies
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire
- 3.8.1 Interview
- 3.8.2 Key Informants Interview
- 3.8.3 Observation
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypothesis 1
- 4.5 Discussion of Findings
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Effect of Broadcasting Media Modernization in Nigeria" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of Problems
- 1.4 Aim and Objectives of Study
- 1.5 Research Questions
- 1.6 Research Hypothesis
- 1.7 Significance of Study
- 1.8 Scope of Study
- 1.9 Limitations of the Study
- 1.10 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review of Social Media
- 2.3 Social Networking Sites
- 2.4 Impacts of Social Networking Sites
- 2.5 Features of Social Networking Sites
- 2.6 Mobile Social Media
- 2.7 Theoretical Framework of Broadcasting
- 2.8 Empirical Studies
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire
- 3.8.1 Interview
- 3.8.2 Key Informants Interview
- 3.8.3 Observation
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypothesis 1
- 4.5 Discussion of Findings
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "The Effect of Broadcasting Media Modernization in Nigeria" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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