THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL PRODUCTS
ABSTRACT
The topic, The Application of the Marketing Concept in the Marketing of Agricultural Products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic.
As the topic implies, the marketing concept is a philosophy that holds that the customer satisfaction is the social and economic justification for the existence of a business agriculture as a form of business is not in exemption when it comes to the marketing of its products. Have, poultry business is sampled out and the application of marketing concept in the marketing of its products, in the course of researching into this associated with poultry management and how it will affect the consumers if the farmers are marketing oriented rather than sales oriented.
Such problems are discussed in details in chapters of the research work and useful recommendation suggestion made to guide poultry farmers who apt to practice real marketing ethics and its concepts if applied will help them to remain in the business successfully.
CHAPTER ONE
1.1 Introduction
… This chapter will address the background information that motivated this study, the challenges that prompted it, its aim, and its objectives as a preface to subsequent sections of the study. Additional factors include the study's significance, scope, limitations, research questions and hypotheses, and the definition of technical terms.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
- 1.0 Introduction
- 1.1 Statement Of The Problem
- 1.2 Statement Of Purpose
- 1.3 Historical Background Of Elegance (Aba) Poultry Farmers Cooperative Society
- 1.4 Definition Of Terms And Symbols
- 1.5 Limitations
- Research Questions
- 2.0 Introduction (Review Of Literature)
- 2.1 Marketing Of Poultry Products
- 2.3 Feed Milling And Consumerism In Relation To Poultry Industry
- 3.0 Research Methodology And Design
- 3.1 Source Of Data Application Of The Instrument Of Research
- 3.2 Application Of Instrument Of Research
- 4.0 Presentation And Analysis Of Data
- 4.1 Analysis Of Questionnaire And Research Questions
- 5.0 Summary Conclusions And Recommendation
- 5.1 Summary
- 5.2 Conclusion
- 5.3 Recommendation
- BIBLIOGRAPHY
- APPENDIX 1
- Questionnaire
Disclaimer for Complete Material Utilization
The displayed research work titled "The Application of the Marketing Concept in the Marketing of Agricultural Products" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
- 1.0 Introduction
- 1.1 Statement Of The Problem
- 1.2 Statement Of Purpose
- 1.3 Historical Background Of Elegance (Aba) Poultry Farmers Cooperative Society
- 1.4 Definition Of Terms And Symbols
- 1.5 Limitations
- Research Questions
- 2.0 Introduction (Review Of Literature)
- 2.1 Marketing Of Poultry Products
- 2.3 Feed Milling And Consumerism In Relation To Poultry Industry
- 3.0 Research Methodology And Design
- 3.1 Source Of Data Application Of The Instrument Of Research
- 3.2 Application Of Instrument Of Research
- 4.0 Presentation And Analysis Of Data
- 4.1 Analysis Of Questionnaire And Research Questions
- 5.0 Summary Conclusions And Recommendation
- 5.1 Summary
- 5.2 Conclusion
- 5.3 Recommendation
- BIBLIOGRAPHY
- APPENDIX 1
- Questionnaire
Disclaimer for Complete Material Utilization
The displayed research work titled "The Application of the Marketing Concept in the Marketing of Agricultural Products" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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