TELEVISION VIEWING HABITS OF NIGERIAN ELITES

CHAPTER ONE

Introduction

1.1 Background Of The Study

The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience for granted. But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator.

In same vein, may be the level of our development still makes the media operators in each of the sectors not to care very much about the programme requirements of the various audience for example, the programmes contents of some of our television stations do not take care of the heterogeneous viewing public. This implies that each audience has specific reason (s) for tuning into a particular programme in fact their media expectations seem to be diverse as their demographic and psychographic variables.

To attain the ultimate goal of communication which has to do with meeting audience needs, ensuring their continuous patronage and profitability, the satisfaction of the audience must be guaranteed through result- oriented, popular, diverse and professional packaged programme contents. To achieve this, the true nature eof the audience must be known. This possible through audience segmentation- that is the dissection into specific needs and their characteristics. This is a must for communicators whether in advertising, public relation, broadcasting etc it is very imperative as the availability of information is one thing ad its effect another.

With the society becoming more complex every day, different need are bound to exist with people from different backgrounds- education social, culture, economic, ethnic language political and religious different, media needs must prevail. No one can meet such needs through mere guesses or trial. Agee, etal (1985) put it this way “Unsystematic, informal, intuitive method is not longer adequate for the modern communicator for so many reason”

It is also in the interest of media operators to consider this. The stiff competitive environment the media are involved today means the media operators must be professionally ethically and profitably minded. To attain this, the practitioners must embrace audience research in order to clearly understand the desires of the audience.

“In some studies researchers are seeking to determine the motivations for media use in others the goal is to determine the gratification people derive from suing the media”, said Agee etal (1985).

Okunna (1994 supports this :

Through use and gratification research, communication scholars have shown that everywhere, people selectively expose themselves to mass media contents, choosing only these media message that would serve the functions of satisfying or gratifying their needs”

This is the situation at a time, information and communication have assumed new dimension in globals scheme of things. It is today almost the fourth essential need of man, after food, shelter and security.

Communication, whether through radio, television, newspaper, magazine or internet is today central to the survival of man for man’s optimal, functionality, he requires daily dosages of information, irrespective of his area of profession.

When man’s goals of media patronage are met, he reciprocates, by aiding the funding of media contents through advertisement and sponsorship. In turn the media make profit reinvest and thereby boost the economy. The present poor performance of the Nigerian foundation s manifested in over − centralized location, poor funding, inefficient personnel, besides the poor quality programmes coming from them. This has resulted in gross imbalance and pardon of the actual needs of the audience, which of course is a sight.

So, what are the present situation needs of the television viewership in Enugu, efforts of the local and international stations to meet them, and translate the viewer desires into profit.

1.2 Statement Of Research Problem

Modern communicators can no longer afford to be insensitive to the wishes of today’s audience their successes and failures are directly linked to their packaging of functional and result oriented programmes in tune with the demands of the audience.

Evidences abound to the effect that television broadcasting stations available to Enugu viewership are insensitive to this fact. This is bound to have impact on their viewing habit. The stations they tune to the programmes contents of television stations available to Enugu audience.

1.3 Objective Of The Study

The above problem must be solved for improved and qualitative television programmes for the Enugu viewership. To this end the objective of this study include.

1. To ascertain the qualitativeness of the television programmes available to Enugu viewing Audience.
To fond out the factors which influence their programmes selections and choice.
To know the stations and programmes at their disposal.
To determine the inputs which goes into those programmes packaging
To know the effects of the choice of specific television progrmme and their over all influence in the lives of the audience .

1.4 Significance Of The Study

The study is bound to have tremendous influence on a number of people, as well as to various spheres of lives or endeavour like politics businesses, education, economy etc

Hence, at the end, media practitioners, managers, policy makers, politicians, researchers scholars and students etc. will benefit from the study if successfully concluded.

The dearth of accurate information, particularly in the area of media research and audience segmentation, makes the study more unique and if well conducted will providential data for media planning, execution and evaluation, vital for more effective media performance and efficient results.

1.5 Research Questions

How varied and result oriented are the television stations available to the audience in Enugu?
Are the programmes of the television stations qualitative enough to meet audience needs?
What are the factors determining the audiences programmes choice?
How impactful are the available programmes to the audience?
What are their chances for improvement, if need be ?

1.6 Research Hypotheses

Hi: The television stations available to the audience are result oriented.
Ho: The television stations available to be audience are not result oriented.
H2: The programmes of the television station are qualitative enough to meet their needs
Ho: The programmes of the television station are not qualitative enough to meet their needs.
H3: The television programmes are useful to the viewing audience
Ho: The television programmes are not useful to viewing audience.

1.7 Definition Of Terms

1.8 Scope And Limitation Of The Study

For want of time and other resources the scope of this study is limited. It cannot but limit itself to just sections of Enugu . for this reason it centres on six chosen parts of Enugu involving three areas of slum, rural and urban.

The result is no doubt representative of the problem outcome of what would have been the entire result. Therefore the result is valid reliable enough to lend to replicable outcome elsewhere.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …

Procedure for Downloading the PDF (Docx) Material

Television Viewing Habits of Nigerian Elites (A Case Study of Enugu Metropolis) can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.

Seminar Material Cost
₦3,000

Project Material Cost
₦5,000

Request Complete Material

Complete Material Chapters of Television Viewing Habits of Nigerian Elites A Case Study of Enugu Metropolis

Click here to request the Complete Material via WhatsApp including;

Preliminary Pages,
Chapter 1-5,
References and Appendix.

TABLE OF CONTENTS
PRELIMINARY PAGES

Title page
Approval page
Dedication
Acknowledgement
Table of Contents
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background …
⋮
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual Review
2.3 Theoretical Framework
⋮
2.4 Empirical Studies
2.5 Research Gaps
2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of Study
3.4 Sampling and Sampling Technique
3.5 Validation of Research Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Questionnaire Administration
3.9 Ethical Consideration
3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
4.1 Introduction
4.2 Presentation and Analysis of Data
4.3 Re-statement of Research Questions
4.4 Test of Hypotheses
4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendation
5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”

Disclaimer for Complete Material Utilization
The displayed research work titled "Television Viewing Habits of Nigerian Elites" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.

Frequently Asked Questions (FAQ)

Can the material for “Economic Impact of Agri Tourism in Nigeria” be used as a guide for Agricultural Economics and Extension Project?

Yes it can be used — Agricultural Tourism is any commercial enterprise that combines agriculture and tourism on a working farm, ranch, or other agribusiness operation. The study was carried out to investigate the Economic Impact of Agri Tourism in Nigeria. In achieving this aim, the following objectives were set out to examine the impact of agricultural tourism in Afe Babalola University Farms on the host community and investigate the socio-economic effect of agricultural tourism in Afe Babalola University Farms on the host community. Investigation revealed that the problem of tourism is the fact that tourism development can often come at a price and that the social gains are rarely balanced against the social and environmental costs. Also, bad rural infrastructure is a leading reason it’s …

Can this topic “Production of Juice From Pineapple and Watermelon” be used for Science Laboratory Technology (SLT) Project?

Yes it can be utilized for research — Fruit juices are liquid, non-alcoholic products with a different degree of clarity and viscosity, obtained through pressing or breaking up the fruits with or without sugar or carbon dioxide addition. The study was carried out to evaluate the Production of Juice from Pineapple and Watermelon In achieving this aim, the following specific objectives were laid out to examine the extraction process of pineapple and watermelon fruit juice and determine the physicochemical characteristics of the fruit juice and their blends from pineapple and watermelon fruits. Investigation revealed that fruits are difficult to keep for a considerable length of time, thus ripe fruits are utilized either as fresh fruit or processed into jam and other types of products. Most fruits are perishable …

Is the topic “Blood Parameters of Clarias Garipenus Fed Graded Level of Melon Shell as a Replacement for Maize” recommended for Fishery and Aquaculture Project?

Yes it is highly recommended — Melon Shell is usually considered an agricultural waste. The shell is light brown in colour and light in weight like flakes hence usually floats when scattered in water. Investigation reveals the following problems of existing growth performance and blood parameters of clarias garipenus fed graded level of melon shell as a replacement for maize research work; lack of information relating to the potential of melon shell as feed ingredient to aid floatation, and improper optimum replacement level of maize with melon shell as energy source that will give the best growth, and survival, in Clarias gariepinus fingerlings. The aim of the study is to compound a feed that float using melon shell as floating device. In achieving this aim, the …

Can this topic “Strikes and Industrial Disputes on the Nigeria University System” be used for Business Administration and Management (BAM) Project?

Yes it can be utilized for research — Industrial dispute is an inevitable aspect of organizational development; it can solidify an organization and bring about positive outcome when constructively managed and it can also degenerate into confrontation resulting in dysfunctional outcome when misperceived and mismanaged in an organization. Industrial dispute is a constant phenomenon in Nigerian higher institutions of learning. Based on this, the study assessed strikes and industrial disputes on the Nigeria university system using Adamawa State Polytechnic, Yola as a case study. Three research objectives were developed to guide the study, and a sample comprising of 136 respondents which include both the academic and management staff of the polytechnic were used. Data was collected through a questionnaire and analyzed through mean and standard deviation. The major …

Can this topic “Microbiological Assessment of Indoor and Outdoor Air” be used for Microbiology Project?

Yes it can be utilized for research — This study was aimed at investigating the microbial load and the quality of indoor air Faith Mediplex Centre, Benin City, to ascertain their contribution to infection rate in the hospital. Air samples were assessed for three (3) months (June-August, 2015) using the settled plate methods. The study sites were divided into five (5) units; male medical ward, female medical ward, treatment room, operating theatre and outside the hospital gate. The result obtained reveal the isolation of six (6) bacterial isolates and four (4) fungal isolates which include Staphylococcus aureus, Staphylococcus epidermidis, Bacillus spp., Serrantia mercescen, Klebsiella spp., and Micrococcus spp. for the bacterial isolates, while the four (4) fungal isolates include Aspergillus niger, Aspergillus flavus, Penicillium spp.and Candida albicans. The highest …

Can the material for “Impact of Financial Information on the Profitability of Business Organization in Nigeria” be used as a guide for Accountancy / Accounting Project?

Yes it can be used — The financial accounting system is one that is well designed to facilitate the smooth, efficient and uninterrupted flow of data from the point where a transaction occurs through the various stages of data processing to the final stage, thereby culminating in a report. The aim of the study is to determine the Impact of Financial Information on the Profitability of Business Organization in Nigeria using Nigeria Breweries as a Case Study. In achieving this aim, the following specific objectives were laid out to examine the adequacy of the basis and the fundamental that guides its preparation, assess the degree to which the financial report meets the needs of its various users, examine the extent to which the financial report conform …

Can the material for “Effect of Working Mothers on Educational Development of Their Children” be used as a guide for Education Project?

Yes it can be used — This study entitled “The Effect of working Mothers on the Educational Development their Children” was designed to be descriptive survey method. A sample of 49 children was selected for the study. These children were basic six pupils and the scores for the pupils for three years were used. A simple questionnaire was designed to elicit this information. Five hypotheses were raised to guide the study and hypotheses were tested using analyses of variance CANOVA) and regression technique at 0.05 level of significance. The study showed that children educational development have high correlation with the working status of the mother and the children moral development does not have any relationship with working status of the mother. In addition, works of mothers do …

Can the material for “The Depreciation of Naira on Nigerian Economy; Causes, Effects and Remedy” be used as a guide for Economics Project?

Yes it can be used — The study investigated the effect of depreciation of naira on Nigeria economy, causes effect and remedy using time series analysis and annual data from 1990 − 2009. The regression analysis model were used to capture both the long-run and short-run dynamics of the variables in the model. The empirical results indicate that depreciation of naira have significant effect on economic growth. There also exists a unique long-run relationship between economic growth and its determinants, including exchange rate, inflation rate and interest rate. It is relevant that Nigeria as a nation should critically look at her economic policies and exchange rate regimes to curb the instability in the naira exchange rate as well as boost her external balance. …

Can the material for “Migration and Displacement in African Literature” be used as a guide for Linguistics and Communication Project?

Yes it can be used — The study explores the Migration and Displacement in African Literature: A Post Colonial Study of Serum Afolabi's A Life Elsewhere and Adiche Chimanda's Americanah. In achieving this aim, the following specific objectives were laid out to scrutinize the extent to which the identity status of migrants in Americanah and A Life Elsewhere lead to discrimination in their hostland, explore the denigrating realities of migration and the attendant dislocations demonstrated in the texts understudy and demonstrate that the tenets of postcolonial theory are viable tools for projecting the challenges faced by migrants. Migration is here explored in the light of how its attendant realities; of stereotypes, gender bias, racial discrimination, class difference, among others; amount to social exclusion, isolation and denial …

Can the material for “Problems of Human Resources Management and Their Impact in Organizational Performance” be used as a guide for Human Resource Management (HRM) Project?

Yes it can be used — This project is focused on the problem of Human Resources Management in the Ecobank Nigeria Plc, Asaba. The chapter one of this project work focused on the meaning and function of Human Resources Management also the problem which is human being or the personnel on how to deal with them. What leads to Human Resources Management Problem and their Impact to the Organization today. In order to maximize the economic and social well being of workers. This chapter further highlighted the Ecobank Nigeria Plc profile, the statement of problems, the purpose of the study and the hypotheses with significances. In chapter two, we have the review of literature. The management of organization was introduced and briefed, following with some definitions of …