ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION
ABSTRACT
This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.
Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.
The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.
The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.
CHAPTER ONE
Introduction
Nigeria Telecommunication Plc Enugu in public liability company that carries out business in the telecommunication sector in Nigeria before now. It is the only telecommunication outfit that issues telephone lines to individuals and corporate organization in Nigeria. Nitel was created from the fomer post and telecommunications. It is the nation’s national carrier.
Nigeria Telecommunication Plc was in charge of issuing out line to other telecommunications operations both in fixed and wireless lines. Nitel Plc stood as a confess in the telecommunication sector in Nigeria because it gives the back bone for other operators in the country. The first Managing Director of Nitel Plc was Engr. Augustine Otiji who made Nitel Plc what it is today.
When the government of Chief Olusegun Obasanjo came into power in 1999, deregulation was confessed in some sectors of the economy. This was as a result of the feeling that most government companies and parastatals were operating below expectations and those expected to the making profit were not doing so.
Deregulation is all about private participation in business where government help surrey private individuals are allowed to invest in such capital intensive business like telecommunication downstream and upstream oil sector, part activities etc. Incidentally, the telecommunication sector was deregulated and other players like MTN, V Mobile, Glob COM, Ster comms etc. came into the business. The Nigeria communication commission was also established to oversee the activities and the operations of those private participants in the telecoms sector.
With this development, Nitel found itself in a foil. The need to advertise itself, to create goodwill and services among its internal and external publics and the importance of discharging its services responsibility to the environment where it is established became emphasized. Telephone subscribes now have a choice and they more likely to invest their money where the would get the best services.
1.1 Background Of The Study
Public relations have become an important activity of most large industries and commercial firms. It is also very vital in branches of government, trade and professional associations, social welfare organizations, labour unions, schools, armed forces and center. (1971:pg 5) defined public relations as he planned effort to influence opinion through society responsible and acceptable performance based on mutually satisfactory two way communications.
The British Institute of Public Relations defined it as the deliberate, planned and sustained effort to established and maintain mutual understanding between an organization and its various publics.
Nitel plc Enugu belong t a large parastatal therefore must have an established and equipped public relations department in order to maintain a mutual and acceptable services to its various publics.
The practice of public relations is based on the simple proposition that is essential for any man, government Institution Corporation etc. to win public acceptance especially in a domestic society for nothing can succeed without the acceptance of the people.
The Nigeria telecommunication plc had at one time or the other experienced one of the following.
- Controversy.
- Competitive challenge from public and private investors.
- Crises
- Aspiration for new image
- Ineffective communication.
So many corporate organizations go through these ugly developments. Under this situation, the need for public relations come in. The workability of the internal public relations departments is put to test. Therefore, this study intends to study the role public relations department of Nitel Plc Enugu plays under this situation.
Most organizations that have internal public relations department also employs the services of public relations consultancy firms in some very adverse situations. Therefore, in any corporate organization, the need for public relations cannot be over-emphasized.
1.2 Statement Of The Research Problem
In this study, it is pertinent to look into:
- Why some co-operate organizations drive into some unmanageable crises.
- Why Nitel Plc Enugu still needs the services of public relations consultancy firms.
- Why bureaucratic bottlenecks are impediments to smooth operations of internal public relations departments of Nitel Plc Enugu.
- Why Nitel Plc Enugu does not train and retain its public relations staff.
1.3 Objectives Of The Study.
Every research work is undertaken for a definite purpose, therefore the objectives of this study are:
- To find out the role of public relations department of Nitel Plc Enugu in maintaining high image profit.
- To find out the public relations techniques and procedures employed by the internal relations department of Nitel Plc Enugu in terms of crises.
- To also find out the rate of interference by the management of Nitel Plc Enugu in the day to day running of its public relations department.
1.4 Significance Of The Study
The significance of the studies are:
- Proffer suggestions on how Nitel Plc Enugu can properly handle public relations machineries to achieve the desired results.
- Also cooperate organizations that don’t have internal public relations department would start seeing the need to establish one.
- Also to show that the efficiency or otherwise of a public relations department depends on adequate funding by Nitel Enugu management.
1.5 Research Questions
- Can the role of public relations help in a corporate organization?
- Has the public relations department used those roles for uplifting the image of the Nitel Plc Enugu internally and externally?
- Have the external publics embraced the services of the Nitel Plc Enugu?
1.6 Research Hypothesis
- H1: The roles of public relations can help in a corporate organization.
Ho: The roles of public relations cannot help in a corporate organization. - H2: The public relations department of Nitel Plc Enugu used the role of public relations to uplift the image of the organization internally and externally.
Ho: The public relations department of Nitel Plc Enugu did not use the role of public relations to uplift the image of the organization internally and externally. - H3: The internal and external publics embraced the services of the Nitel Plc Enugu
Ho: The internal and external publics did not embrace the services of the Nitel Plc Enugu
1.7 Definitions Of Terms.
Conceptual Definitions.
Public Relations
This is the art of maintaining mutual understanding between and organization and various publics
Publics
These are the people that have anything to do with a particular organization and there are internal and external publics
Images
This is the way an organization sees itself and also how the publics see the organization.
Operational Definitions
Community Relations
This means the social responsibility status of an organization to the environment where it operates.
Corporate Organisation
This is a large firm with a network of branches within the country or even outside.
1.8 Scope Of The Study
The scope of the study is the Nigerian Telecommunication Plc located at Enugu.
1.9 Assumptions
- It is assumed that the management of Nitel Plc Enugu would see the need for the training and re-training of its staff.
- It is also assumed that the public relations adequate funding
- The image of Nitel Plc Enugu falls under the public relations unit, therefore it is assumed that its activities must present high image profile.
1.10 Limitations Of The Study.
- The study is limited to the Enugu zonal headquarters of Nitel Plc.
- The dearth of up-to-date literature on Nitel Plc constituted an impediment to an elaborate study.
- Also finance was hard to come by because of the biting economic hardship in the country.
- Time factor due to other academic activities like examination was another limitation to this study.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
Role of Public Relations in a Corporate Organisation can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Role of Public Relations in a Corporate Organisation" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Role of Public Relations in a Corporate Organisation" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Can the material for “The Role of Commercial Banks in Small Scale Entrepreneurial Development” be used as a guide for Banking and Finance (BF) Project?
Yes it can be used — The subject matter of this research work is to evaluate the extent to which Small Scale entrepreneurs in Enugu have been able to obtain loans and raise finance from Nigerian Commercial Banks as a major source of finance to the economy. The main objective of the study is to establish the role of Commercial Banks in financing Small Scale Enterprises (SSEs) in Enugu .A review of literature was done to ensure the conclusion of the study. Based on the analysis, Commercial Banks comply with the Central Bank of Nigeria (CBN) credit guidelines which stipulated that they should set aside 10% of their profit before tax for loan to Small Scale Enterprises (SSEs). Commercial Banks require feasibility report from SSEs before granting …
Can the material for “The Challenges Facing Prison Reforms in Nigeria” be used as a guide for Sociology Project?
Yes it can be used — The main purpose of this study was to find out the challenges facing prison reforms in Nigeria, using the maximum security prison which locks only male prisoners and the female security prison, both of which are in Kirikiri, Lagos. Fifty respondents which include both the staff and the inmates of the two prisons (female and maximum security) prisons were sampled. The respondents views on the challenges facing prison reforms in Nigeria were sampled. The questionnaire on the challenges facing prison reforms in Nigeria developed by the researcher herself was used for the measurement of these challenges based on the quality of staff or prison personnel, how well equipped the Nigerian prison is, the building structure, the society and the criminal justice …
Can the material for “Influence of Sensational Headlines on Newspaper” be used as a guide for Mass Communication (MC) Project?
Yes it can be used — The research work examines the Influence of Sensational Headlines on Newspaper. In achieving this aim, the following objectives were set out to find out if sensational headlines influence newspaper readership, know how the readers react to sensational headlines, and know whether sensational journalism can increase newspaper readership. The sun newspaper is one of the Nigeria's most widely read newspapers. The paper has several sensational headlines written in sensational format. Although sensational headline is an acute problem of exaggeration and the act is against the ethnics of journalism. Other newspapers in Nigeria are also in this practice to this effect, some screaming headlines contradict the content of the stories and yet they are presented in very bold type faces, in order …
Can the material for “Stress and Frustration Among Nigerian Business Managers” be used as a guide for Business Administration and Management (BAM) Project?
Yes it can be used — Several literature and publications in delight concerning the contrition of service of the Nigerian manager have not been anything to write home about most of the writer point to the face that Nigerian managers are finding it more difficult to carry on with their job tasks responsible and to meet their role expectation both personal and societal. It is in light of this that the researcher chose to study the consequence of such difficult situation on the managers. There is no dust that with such difficult situation on the managers parts such pettish and precarious conditions the managers are bound to have stress and frustration among them. This study was therefore aimed at finding out the prevalence of stress and frustration …
Can the material for “The Role of Care Managers in Handling of Patients with Criminal Background in Military Reception Station” be used as a guide for Criminology and Security Studies Project?
Yes it can be used — Care Managers have a legal and moral obligation to ensure a high quality of patient care and to strive to improve care. The study scrutinizes the Role of Care Managers in Handling of Patients with Criminal Background in Military Reception Station using Ada Barrack in Taraba State as a case study. In achieving this aim, the following specific objectives were laid out to examine the health condition of Patients with Criminal Background, assess the environmental condition of Nigeria, assess the benefit to effective health care delivery in Nigeria, examine the challenges to achieving an effective health care delivery system for prison inmates and recommend ways of improving health care delivery in Nigeria Military Reception Station. The research design used in …
Can the material for “Literature and Ecology Study of Wole Soyinka a Dance of the Forest and Beautification of Area Boys” be used as a guide for Ecology Project?
Yes it can be used — The study was carried out to demonstrate the Literature and Ecology Study of Wole Soyinka a Dance of the Forest and Beautification of Area Boys. In achieving this aim, the following specific objectives were laid out to find out the relationship between the ecological implications gleaned and the current ecological crisis and apply eco-critical framework as a veritable analytical tool in reading Soyinka’s plays. The current crisis of ecology and environmental pollution have gripped the attention and aroused the concern of many people alive today. Studies show that our imprudent behaviour towards, and utilization of, Nature have pushed the world into a crisis that has not only led to the gradual destruction of our ecology and its very capacity to …
Can the material for “Relationship Between Self-Concept and Motivation for Occupational Preference. Implication for Counselling” be used as a guide for Education Project?
Yes it can be used — This study is on the relationship among Self-concept and Motivation for Occupational Preference of students in some selected senior secondary schools in Sokoto metropolis. A total number of three hundred and thirty three (333) students were selected as sample for the study; also a total number of nine (9) schools were purposively selected out of forty-three (43) schools in the metropolis. The Two Instruments used for the research were: Adopted version of Akinboye Adolescent Personal Data Inventory (APDI subscale A), was applied to measure self-concept, and Motivation for Occupational Preference Scale (MOPS), was used to measure students Motivation for Occupational respectively. Three hypotheses were generated and tested using Pearson Product Moment Correlation Co-efficient. The formulated hypotheses were tested and the results …
Is the topic “The Role of Professionalism in Peak Performance and Productivity” recommended for Marketing (MKT) Project?
Yes it is highly recommended — Peak performance is a state that is also known as peak experience, the zone of optimal functioning and flow. The study was carried out to examine the Role of Professionalism in Peak Performance and Productivity. In achieving this aim, the following specific objectives were laid out to examine the contribution of peak professionalism performance and productivity in an organization and find out the relationship between peak professionalism performance and productivity in an organization. Investigation revealed that the most consistently reported psychological characteristics of peak performance include feeling completely in control, relaxed, and confident, and having a narrow focus of attention and no fear of failure. The research design used in this report is descriptive design, utilizing questionnaire method to obtain …
Can the material for “The Importance of Organizational Structure in Effective Management” be used as a guide for Business Administration and Management (BAM) Project?
Yes it can be used — The aim of this work is to examine the importance of organizational structure in effective management of general cotton mill Onitsha on issue affecting the management and employees. To uncover the trend of events in the scene, a review of related literature was carried out. As a method of gathering data a structured and closed-ended questionnaire was designed, validated, reproduced and administered on a sample of 50 out of which 40 were retrieved while 12 were lost due to logistic problems. Data based on these were presented and analyzed. It was discovered among other things that, communication, workflows, authority and responsibility are all valid relationships that exist between different dimensions of organizational structure that can affect managerial efficiency. It was …
Can the material for “Undergraduate and Graduates Perceptions of Factors Responsible for Youths Unemployment” be used as a guide for Education Project?
Yes it can be used — This study examined undergraduate and graduates perceptions of factors responsible for youths unemployment in Lagos State. The study was carried out among graduates in national directorate of employment and undergraduate students of the University of Lagos, Akoka. A sample size of 150 respondents were selected for the study. Structured questionnaire was used for data collection. The collected questionnaires were analyzed using frequency counts. and percentages. The research questions were answered using mean (x) scores and weighted mean. The study revealed that entrepreneurial education in the institution was an important tool for employment creation, also inadequate indigenous companies causes unemployment in Nigeria. Again, there are several challenges facing Nigerian graduates in their quest at becoming entrepreneurs. Such challenges are: lack of enabling …