EFFECT OF MARKETING STRATEGY
CHAPTER ONE
Introduction
1.1 Background of the Study
Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short-term or permanent basis. The American Marketing Association most recently defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behaviour. From a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. In the case of non-profit organization marketing, the aim is to increase and deliver an ethos message about the organization’s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. On the other hand, marketing strategy is an action plan or a set of plans intended to achieve specific goals or objectives over a period of time. Marketing strategy is action plan on how an organization intends to achieve its marketing objectives. Shaw (2012) explained that strategy is a broad statement of the way which an organization sets out to accomplished its objectives.
Marketing strategy is therefore a process of strategically analysing environmental competitiveness and business factors affecting business units, and forecasting functional trends in business areas of interest to the enterprise (Scrizzi, 2007). Aaker (2008) defined marketing strategy as a process that can allow organization to concentrate resources on optimal opportunities with goals of increasing sales and achieving sustainable competitive advantage. Based on the foregoing statement, it can therefore be said that marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. It involves participating in selling business objectives and formulating corporate and business unit strategies. Marketing strategy involves all basic and long term marketing activities of an organization including strategic direction of the organization, formulation, evaluation and selection of market-oriented strategies that therefore contribute to the goals of the organization and its marketing objectives, which is to satisfy consumers profitably. The ultimate objective of any marketing strategy is consumer’s satisfaction without which no organization can meet its goals.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
Effect of Marketing Strategy can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Effect of Marketing Strategy" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "Effect of Marketing Strategy" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Can the material for “Design and Implementation of a Computer Based System for Tertiary Institutions Verification” be used as a guide for Computer Science (CS) Project?
Yes it can be used — This work was produced out of the necessity to address the inherent problems that spring up during admission of students in the institution this effort is geared towards assisting the necessary bodies to verity students within a given time. It also addresses the issue of time wasting in admission/verification of students. It is also designed for easy associability to all and sundry. The software of this project when run, prompts the user to enter the name, his personal data,WAEC result, prelim result and then the department for which he or she is to be admitted. The computer will verify and inform you if the student in question is qualified to be admitted or not. Also, the software of this project contains storage facilities …
Can the material for “Low Productivity and Its Effects in Nigeria Public Sector” be used as a guide for Public Administration (PA) Project?
Yes it can be used — The research outlines the low productivity and its effects in Nigeria public sector with a particular reference N.T.A Owerri and its associated low productivity. The introduction part gives brief account of what low productivity is, why this studies was carried out like finding out appropriate processes involved in the low productivity, the statement of effect in Nigeria. Chapter two review some of the literature term used in the study. In the other opinion productivity is defined as level of efficiency of work especially in industrial production. Increased productivity wills impares to enhance security. Chapter three deals with the method used to obtain information and collecting such data, which include area of stuffy, population sample, sampling techniques and sources of data. …
Can the material for “Le tourisme au bénin (le cas de ouidah)” be used as a guide for French Project?
Yes it can be used — Comme on dit en anglais : « All work and no play makes Jack a dull boy » Les gens cherchent à se divertir. Les gens quittent leurs pays pour rendre visite aux lieux intéressants en dehors de leurs pays au nom du tourisme. Le tourisme fait partie de la vie et de l’activité humaine. Cela veut dire que tout le monde fait partie du tourisme consciemment ou inconsciemment. Selon le Dictionnaire Larousse du poche (2008 :819), le tourisme, est une « action de voyager, de visiter un lieu pour son agrément ou bien l’ensemble des activités, des techniques mises en œuvre pour les voyages et les séjours d’agrément ». On peut dire aussi que le tourisme est un voyage de …
Can this topic “Influence of Radio Campaign on the Collection of Permanent Voter Card (PVC)” be used for Political Science Project?
Yes it can be utilized for research — Radio as a medium of communication influences how people experience their political life by its regular broadcast of news material in current affairs, politics and other areas. The study was carried out to examine the Influence of Radio Campaign on the Collection of Permanent Voter Card using Ilorin Metropolis as a case study. In achieving this aim, the following specific objectives were laid out to find out the extent to which radio political campaign influence voters during the Collection of Permanent Voter Card and examine the factors inhibiting radio campaign on the Collection of Permanent Voter Card (PVC) among voters in Ilorin Metropolis. Investigation revealed that in Nigeria, the political institutions in the past employed the use of traditional means …
Can the material for “Design and Implementation of a Computerized Standard Appraisal System for Pharmaceutical Products” be used as a guide for Computer Science (CS) Project?
Yes it can be used — Online Pharmaceutical Products Appraisal System (PPAS) enables authorized users to access, manage, share and safeguard patients’ medication. It can reduce prescription errors resulting in fewer adverse drug events and reduced hospitalizations. The aim of this study is to Design and Implement of a Computerized Standard Appraisal System for Pharmaceutical Products. In achieving this aim, the following specific objectives were laid out as follows to design and develop an application software that will Provide detailed information on the concept of counterfeit pharmaceutical product, Improve the work operation of appraisal by keeping adequate records, enabling easy retrieval and update and also enhancing speedy processing and Providing possible solution to the problems and to modify and develop a new system that will carry …
Can the material for “Assessment of Drug Abuse among Senior Students of GDSS Kofar Wambai Bauchi” be used as a guide for Public Health Project?
Yes it can be used — The use of drugs dates back into the pre-history of man. Such drugs were used to relieve pain or cure and control diseases. Drugs is any substance which taken by living organisms may modify the functions of living organism. The aim of the study is to assess the level of Drug Abuse among Senior Secondary School Students of GDSS Kofar Wambai Bauchi. In achieving this aim, the following specific objectives were laid out as follows to: identify the most commonly abused substances and the factors that contribute to the use of these substances, find out the knowledge and perception of the health risk and other implications of drug use among students, examine the effects of drug abuse on students’ academic …
Can this topic “The Effect of Dogoyora Leaf on the Stomach of Wistar Rats” be used for Anatomy Project?
Yes it can be utilized for research — Dogoyaro leaf is an herb known to have numerous health benefits and has been used for beauty regimes for thousands of years now. The study examines the histopathological effect of neem azadirachta (dogoyora) leaf on the stomach of wistar rats. In achieving this aim, the following objectives were set out to; determine the effects of Neem azadirachta (dogoyora) Leaf in wistar rat, provide information relating to the Special Precautions & Warnings of Neem Seeds, and determine the uses, function, benefit, and effectiveness of Neem Leaf. Neem leaves are well known not only for its medicinal properties but also for taking care of the environment. Investigation revealed the problems of the Histopathological Effect Of Neem Azadirachta (Dogoyora) Leaf On The Stomach …
Can the material for “Globalization and Economic Development in Nigeria: An Assessment” be used as a guide for Public Administration (PA) Project?
Yes it can be used — The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment. Globalization was viewed as the bilateral relations that exist betweens countries for either political or economical purpose and also as a means of developing the under developed countries with technological advancement from developed countries. The review of different literatures in the chapter of the work, looked at the challenges of globalization, in underdeveloped societies, as language barrier, political interference, policies, education etc. The impact of globalization was viewed from different perspectives, both negative and positive, globalization has assisted Nigeria as a developing country, in competing with other developed countries. Both primary and secondary sources of data collection were used, the population of the …
Can the material for “Role of Modern Office Managers and Irrelevant of Shorthand in the Era of Information Communication Technology” be used as a guide for Office Technology and Management (OTM) Project?
Yes it can be used — The study examines the Role of Modern Office Managers and Irrelevant of Shorthand in the Era of Information Communication Technology in Selected Organizations in Rivers State. In achieving this aim, the following specific objectives were laid out to determine whether shorthand still maintain its role as a vocational tool that enables the secretary to obtain and hold interesting and rewarding position in business, find out how modern office automation has affected the office managers, in carrying out their duties, eliminate the wrong impression of the public on the major function of the office manager, examine the importance of modern equipment in the achievement of organizational goals, and find out the impact of an office manager in modern business organizations. The …
Is the topic “Effect of Value Added Tax on Internally Generated Revenue in Ekiti State” recommended for Taxation Project?
Yes it is highly recommended — Value Added Tax (VAT) is a broad based business tax imposed at each stage of production and distribution process typically designed to tax final household consumption. The study scrutinizes the Effect of Value Added Tax on Internally Generated Revenue in Ekiti State. In achieving this aim, the following specific objectives were laid out as follows to: identify the impacts of Consumption Value Added Tax on Income Tax, determine the effects of Income Value Added Tax on Income Tax, examine the significant relationship between Gross Product and Income Tax, and assess the impact of the Administration of Value Added Tax on Income Tax in Ekiti State, Nigeria. The research design used in this report is descriptive design, utilizing questionnaire method to …