DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM

ABSTRACT

Marketing Information System is a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities of an organization. The main aim of this study is to develop and implement an online marketing system that will be useful to business owners. In achieving this aim, the following specific objectives were laid out to create a platform for businesses to reach a wider audience and increase sales and profits, develop a general purpose store where consumers can find products and services from the comfort of home through the Internet, and implement an online virtual store on the Internet where customers can browse the catalog and select products of interest. One of the major problems Business Marketing face in their campaigns is still the use of primitive promotions channels such as press, brochure, catalogue, TV, cell phone, etc, and several offline channels which lacks a comprehensive, harmonizing marketing framework. In this project work, we present a new solution for businesses to promote their business online to reach a wider audience. The methodology adopted in this study is the object oriented analysis and design methodology (OOADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The programming language used is HTML, CSS, JAVASCRIPT, PHP, SQL and JQUERY. The reason why web programming languages was used is because, it is platform independent and it is a web based application. This project will be of benefit to: Enterprises, Shopping Malls/Supermarkets and many large companies like; waste companies, and Power holding companies. The expected result is An Online Marketing Information Management System that will process customer’s selected items in a shopping mall or supermarket, and the system will generates an accurate bill for payment purpose.

CHAPTER ONE

1.1 Introduction

Chaffey et al. (2000) simply define internet marketing as "the application of the internet and related digital technologies to achieve marketing objectives"(12). This definition is a simple definition which, unlike the following ones, does not touch the important aspect of customer relationship. According to (Kotler & Armstrong, 2012: 508; Kotler et al., 2010: 493) Online marketing consists of measures and activities to promote products and services and build relationships with customers over the Internet. Burrett (2008) understands online marketing as carefully targeting users and getting them to interact with you while they‘re engaged with the most personal, intimate medium ever invented.

As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.

1.2 Background of Study

The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewis, 2011: 2). US reacted with establishment a department of Defense Advanced Research Project Agency (DARPA) which launched in 1960s ARPANET, an experimental project of computer networks from which what we now know as internet developed. Since then internet contributed to science incredibly and "by the late 1980s the internet was being used by many government and business institutions" (Ferguson, 2008: 69).

So internet was considered an inclusive communicative tool of scientific and research centers for several years and its academic function was its dominant prior to discovering its commercial capabilities which led to its commercialization. As Oksana (2007) puts it: "until the mid-nineties, the research and academic communities accounted for most of the internet population but the commercialization of internet soon gained enormous momentum and the business community quickly became aware of the potential it has to offer". With increasing the number of internet users during the 1990s, entrepreneurs started to appreciate commercial prospects of this new medium. Although there is no complete consensus on when did internet marketing exactly start, but the majority of commentators refer to 1994. So it is widely held that "significant commercial use of the Internet began with the first ‗banner ads‘ on web pages in 1994, and the appearance of Internet-based ‗malls‘ (the electronic equivalent of a storefront) such as Amazon.com in 1995".

Statistics make it clear that this young marketplace, online marketing, has had an astonishing rate of growth. So amazing is the growth rate of this new paradigm of marketing that it is hard to believe how young it is. In fact "in 1994, spending for internet marketing totaled nearly nothing, but increased to over $300 million in 1995. After a decade later, marketing spending and internet marketing business has exploded to nearly $500 billion (according to Forrester Research). Today, it‘s hard to believe in having an organization which doesn‘t have some kind of online presence." (Shirvastav and Alam, 2014: 25) This brief historic background is concluded by pointing to the fact that step by step online marketing has become a much more sophisticated practice. So early methods of internet marketing such as online advertising and email marketing has been followed by more younger, developed methods such as search engine optimization or social media marketing.

The most comprehensive definition has been articulated by Chaffey (2007), he defines online marketing as Applying Digital technologies which form online channels (Web, e-mail, databases, plus mobile/wireless & digital TV) to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multi-channel buying process and customer lifecycle) through improving our customer knowledge (of their profiles, behavior, value and loyalty drivers), then delivering integrated targeted communications and online services that match their individual needs". As this relationship concept definitions show online marketing revolve around interaction and building relationship with customers, a point which discriminates it from traditional, offline marketing.

1.3 Statement of the Problem

One of the major problems Business Marketing face in their campaigns is still the use of primitive promotions channels such as press, brochure, catalogue, TV, cell phone, etc, and several offline channels which lacks a comprehensive, harmonizing marketing framework. In this project work, we present a new solution for businesses to promote their business online to reach a wider audience.

1.4 Aim and Objective of the Study

The main aim of this study is to develop and implement an online marketing system that will be useful to business owners. In achieving this aim, the following specific objectives were laid out as follows:

To create a platform for businesses to reach a wider audience and increase sales and profits.
To develop a general purpose store where consumers can find products and services from the comfort of home through the Internet.
To implement an online virtual store on the Internet where customers can browse the catalog and select products of interest.

1.5 Significance of Study

This study will be of immense benefit to other researchers who intend to know more on this study and can also be used by non-researchers to build more on their research work. This study contributes to knowledge and could serve as a guide for other study.

1.6 Scope of Study

The study focuses on the design and implementation of an online marketing system. The study will cover the marketing process of billings, buying and selling to customer which will be useful to business owners.

1.7 Limitations of the Study

During the course of this study, many things militated against its completion, some of which are:

Time Constraint: The time frame given to accomplish this project was very short due to school academic calendar and it was carried out under pressure which made the researcher not to implement some necessary features.
Establishment Policies: Establishment policies posed a serious limitation as most staffs are not ready to release information needed for this project work. There were lots of information needed from the staffs of this institution to enhance the study which took them time to release or they did not release at all for security purposes, hence the scope was reduced.
Research material: availability of research material is a major setback to the scope of the study.
Frequent power failure: This made the researcher append more money on fuel to ensure sustainable power.
Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials.

1.8 Definition of Terms

Internet: The Internet is a global wide area network that connects computer systems across the world.
Business: A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
Virtual Store: The virtual store is an online store that displays merchandise and an order form.
Marketing: Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication.
Promotion Channels: In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
Customer Relation: Customer relations describe the ways that a company will engage with its customers to improve the customer experience.

…

CHAPTER TWO

2.0 Literature Review

2.1 Introduction

The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …

Procedure for Downloading the PDF (Docx) Material

Design and Implementation of an Online Marketing Information Management System can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.

Seminar Material Cost
₦3,000

Project Material Cost
₦5,000

Request Complete Material

Complete Material Chapters of Design and Implementation of an Online Marketing Information Management System

Click here to request the Complete Material via WhatsApp including;

Preliminary Pages,
Chapter 1-5,
References and Appendix.

TABLE OF CONTENTS
PRELIMINARY PAGES

Title page
Approval page
Dedication
Acknowledgement
Table of Contents
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Introduction
1.2 Background of Study
1.3 Statement of the Problem
1.4 Aim and Objective of the Study
1.5 Significance of Study
1.6 Scope of Study
1.7 Limitations of the study
1.8 Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Definition of Marketing Information System (MkIS)
2.3 The Strategic Role of the Marketing Information Systems
2.4 The Role of the Internet
2.5 Benefits of the Marketing Information System
2.6 Marketing Information System Functional Components
2.7 Marketing Decision Support System
2.8 Customer Management Systems
2.8.1 Customer Relationship Management
2.8.2 Customer Relationship Management Functions
2.9 Privacy and the Marketing Information System
2.10 Theoretical Framework
2.10.1 Marketing Information Systems
2.10.2 Web Based Marketing Information Systems
2.10.3 Marketing Management
2.10.3.1 Marketing Mix
2.11 Empirical Studies
CHAPTER THREE
SYSTEM ANALYSIS AND DESIGN
3.1 Methodology Adopted
3.1.1 Problem Identification Using SSADM
3.2 Analysis of the Existing System
3.2.1 Dataflow of the Existing System
3.2.2 Disadvantages Of The Existing System
3.2.3 Weakness of the existing System
3.3 Analysis of the Proposed System
3.3.1 Data Flow Diagram of the Proposed System
3.3.2 Advantages of the Proposed System
3.3.3 Justification of the Proposed System
3.4 Functional Requirements
3.4.1 Use Case Diagram Of The Admin / User Privileges
3.5 Data Requirements
3.6 High Level Model of the Proposed System
CHAPTER FOUR
SYSTEM DESIGN AND IMPLEMENTATION
4.1 Objectives of the Design
4.2 Cohesion and Decomposition High level Model
4.3 Control Center / Overall Dataflow Diagram
4.3.1 Proposed System Operation Flowchart
4.4 System Specification and Design
4.4.1 Input and Output Specification
4.4.2 Database Specification and Design
4.4.3 Data Dictionary
4.5 Choice and Justification of Programming Language
4.6 Program Documentation
4.7 Implementation Techniques
4.8 Programming Module Specification
4.8.1 Installation
4.9 Computer Hardware Minimum Requirement
4.10 Software Requirement
4.11 Personnel / User Training
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”

Disclaimer for Complete Material Utilization
The displayed research work titled "Design and Implementation of an Online Marketing Information Management System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.

Frequently Asked Questions (FAQ)

Can the material for “Role of the Nigerian Agriculture and Co-Operative Bank in Agricultural Financing” be used as a guide for Banking and Finance (BF) Project?

Yes it can be used — The major function of the Nigerian Agricultural, co-operative, Rural and Development Bank is provision of loans and advances to individual and corporate farmers. However, there are series of reasons for the need for special funding towards agricultural sector. The agricultural sub-sector is saddled with peculiar risks, risks that can hardly be diversified; illiteracy and ignorance; culture; interest rate, etc Loan defaults occur when the borrowers can not meet up the repayment of principal and interest within the maturity time stipulated by the bank. Loan defaults have continued to increase tremendously, and it forms the major discouraging factor to the NACRDB in loan or credit extension. Furthermore, tin the course of financing agriculture the NACRDB is faced with series of problems. Such problems i9clude …

Is the topic “Effects of Smartphones on the Academic Performance of Mass Communication Students” recommended for Mass Communication (MC) Project?

Yes it is highly recommended — The study was carried out to investigate the Effects of Smart-phones on the Academic Performance of Mass Communication Students using Federal Polytechnic Nekede, Owerri as a case study. Investigation revealed that problematic smartphone use might lead to development of certain behavioral and mental problems. The attachment that students in this era has with their smartphone made them to feel they cannot live without their smartphone around them. Also, students tend to surf internet and play online games as way to release their mental stress from the stress that they experience in term to escape from problems that they face from their friends or their school work. The research design used in this report is descriptive design, utilizing questionnaire method to obtain …

Can this topic “The Influence of Information and Communication Technology on Pupil’s Communication Skills” be used for Information Technology Project?

Yes it can be utilized for research — The study examined the influence of information and communication technology on pupil’s communication skill. A detailedliterature was reviewed in relevant subheadings. The descriptive research design was used in order to assess the opinions of the respondents using the questionnaire and the sampling technique. A total of 100 (One Hundred) respondents (made up of 50 males and 50 females) were selected and used in this study as the sample of the study which represented the entire population of the study. Three research questions were raised in the study and were analyzed together with the bio-data of the respondents using the simple percentage frequency counts, while three null hypotheses were formulated and tested using both the Pearson’s Product Moment Correlation Coefficient and the …

Can the material for “An Appraisal of Instructional Materials Used in Teaching and Learning of Business Studies” be used as a guide for Education Project?

Yes it can be used — The study attempted to investigate the appraising instructional materials as being used in secondary schools in Mainland Local Government Area of Lagos State, Nigeria. The study equally reviewed some important and extensive literatures under sub-headings. The descriptive research survey design was applied in the assessment of respondents’ opinions towards the subject matter. In this study, four null hypotheses were formulated and tested with the application of the independent t-test and the Pearson Product Moment Correltional Coefficient Statistical tools at 0.05 significance level. Also, the simple percentage frequency counts was used to analyse the questionnaire response of the selected respondents together with the research questions. A total of 100 (one hundred) respondents, 50 (fifty) male and 50 (fifty) female teachers were …

Can the material for “The Roles of Traditional Rulers in National Development” be used as a guide for Public Administration (PA) Project?

Yes it can be used — This research work is centred on ‘’The Role of Traditional Rulers in National Development with a case study of ‘’The Maigari of Lokoja. The major objective of the work is to access the impact of traditional rulers in nation building, primary and secondary sources of data were used while simple percentage method was used in analyzing the data. The findings revealed that traditional rulers contributes to national development, equally that they are an agent of change in the society. At the end of the research, the researcher recommended that: traditional ruler at present and in future be allowed a conducive environment to perform their operational roles towards the conventional nation building. …

Can the material for “The Impact of Workers and Management Relationship on Job Performance” be used as a guide for Industrial Relations and Personnel Management (IRPM) Project?

Yes it can be used — This study examines the impact of workers and management relationship on job performance. The objective of this study was to see how the organization would work with employee of the organization to improve workers performance by increasing the productivity for member of the labour force. In the course of the research, hypothesis were formulated and tested, data were gathered from primary and secondary sources, questionnaires were designed, administered and retrieved and interview was conducted on the respondents. Simple percentage and chi-square were used to analyze data and test hypothesis. It is in view of this that recommendations made was hat workers should be given the opportunity in goal setting decision in the organization, also, workers should be given the chance …

Can the material for “Food Hygiene Knowledge and Practice Among Roadside Food Vendors” be used as a guide for Food and Nutrition Project?

Yes it can be used — Food vending plays an imperative role in the cities of many developing countries. It attempts to meet the food demands of the urban dwellers. The study was carried out to examine the Food Hygiene Knowledge and Practice among Roadside Food Vendors in the FCT Abuja. In achieving this aim, the following specific objectives were laid out to determine the practice level of food hygiene among roadside food vendors and examine the relevance of food hygiene practice among food vendors towards the health benefit of consumers residing in the FCT Abuja. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 80 (eighty) respondents were selected …

Can the material for “The Impact of Land Use Zoning Control on Real Estate Development” be used as a guide for Estate Management (EM) Project?

Yes it can be used — The study examines the Impact of Land Use Zoning Control on Real Estate Development using Bwari Area Council, FCT Abuja as a case study. In achieving this aim, the following specific objectives were laid out to ascertain whether the powers exercised by the state governors under Land Use Act and the general over − view of this Act pose a threat to effective land use, identify the possible problems associated with property development as a result of the Act, suggest the necessary adjustments that need to be made to the revocation, and compensation of rights of occupancy in sections of this Act, in order to promote property development, suggest an appropriate technique for valuing properties compulsorily acquired under the Act. …

Can the material for “Influence of Trade Unionism on Management Policy Implementation in Nigeria” be used as a guide for Political Science Project?

Yes it can be used — The impact of trade unionism on the management policy implementation in Nigeria. a case of Anambra state civil service is of interest both to management, government and workers alike, workers needs to be organized and protected in order to speak out with one voice. The researcher also highlight the contribution of trade union on workers performance by determine how management policies are being implemented and the union achieved their objective through workers performance . While the study used some researcher questions, give research hypothesis, both primary and secondary data were collected. From the findings, the researcher revealed that participated decision making assist trade union and management, these gives workers a better sense of belonging in the organisation because majority of …

Can the material for “Assessment of Factors Militating Against Learning of English Language” be used as a guide for English Education Project?

Yes it can be used — The study was carried out to assess the Factors Militating against Learning of English Language in Junior Secondary Schools in Delta State. In achieving this aim, the following specific objectives were laid out to examine students factors militating against the teaching and learning of the English language and investigate the administrative factors militating against the teaching and learning of the English language in Warri-South Local Government Area Junior Secondary Schools. Investigation revealed that teachers’ inability to prepare to enable them interpret the curriculum accurately and implement it effectively has put a serious challenge in teaching and learning of English Language. This poor performance may imply that the students have not grasped the basic language skills. The research design used in …