DESIGN AND IMPLEMENTATION OF A MARKET SURVEY REPORTING SYSTEM
ABSTRACT
Market survey is a pivotal part of the marketing process, it helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. The aim of the study is to Design and Implement a Market Survey Reporting System that will report and evaluate market survey to enhance company status in a competitive marketing. In achieving this aim, the following specific objectives were laid out to design and develop an application software that will: deliver quality goods required by the customer the target of achieving maximum customer satisfaction at minimum possible cost, provide important information to identify and analyze the market size, consumers behaviour and periodic sales evaluation, ensure maximum utilization of any available resources in a production process to meet-up with consumers’ needs and specifications, and eliminate the bottleneck at all stages of production and to solve problems related to market research deficiency. The motivation of embarking on this research work is that the existing Market Survey Reporting System lacks the inefficiency and effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative survey techniques to report consumers behavior or reaction towards particular products or services of company over a reasonable period of time. The methodology adopted in this study is the structured system analysis and design methodology (SSADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The programming language used is HTML, CSS, JAVASCRIPT, PHP, SQL and JQUERY. The reason why web programming languages was used is because, it is platform independent and it is a web based application. This project will be of benefit to: Enterprises and Shopping Malls/Supermarkets. The expected result is an electronic Market Survey Reporting System that will process marketers' survey data inputted into the proposed system and it will generate accurate marketing information for managerial decision making purpose.
CHAPTER ONE
1.1 Introduction
Market survey reporting helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. Such research also provides the information upon which important advertising and marketing decisions are based. Market survey is a pivotal part of the marketing process. By referring to studies of prospective buyers’ needs, wants, and tastes, providers of goods and services can tailor their marketing programs. The results of marketing studies suggest to sellers not only what they should sell or provide but also where to offer particular goods and services, how to advertise them, and how to set prices.
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.
1.2 Background of Study
Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase. Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers. Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing. In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used, and supervising the profitable flow of goods from the factory or warehouse.
The challenges encountered that led to the execution of the research work is that, the inefficiency and lack of effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative (also called subjective or judgmental) survey techniques to report consumers behavior or reaction towards particular product(s) and/or service(s) of company over a reasonable period of time.
There are two types of research: qualitative and quantitative. To gain a general impression of the market, consumers, or the product, companies generally start with qualitative research. This approach asks open-ended rather than yes or no questions in order to enable people to explain their thoughts, feelings, or beliefs in detail. One of the most common qualitative research techniques is the focus group in which a moderator leads a discussion among a small group of consumers who are typical of the target market. The discussion usually involves a particular product, service, or marketing situation. Focus groups can yield insights into consumer perceptions and attitudes, but the findings cannot be applied to the whole market, because the sample size is too small. Focus group results, then, are suggestive rather than definitive.
The insights generated by a focus group are often explored further through quantitative research, which provides reliable, hard statistics. This type of research uses closed-ended questions, enabling the researcher to determine the exact percentage of people who answered yes or no to a question or who selected answer a, b, c, or d on a questionnaire. One of the most common quantitative research techniques is the survey in which researchers sample the opinions of a large group of people. If the sample group is large enough and is representative of a particular group, such as executives who use cell phones, statisticians consider the findings statistically valid, which means that if all consumers in that particular category could be surveyed, the findings would still be the same. This means that quantitative findings are conclusive in a way that qualitative findings cannot be.
1.3 Statement of the Problem
Investigation reveals the problems of the existing Market Survey Reporting System which entails that, the existing system is inefficiency and lack of effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative (also called subjective or judgmental) survey techniques to report consumers behavior or reaction towards particular product(s) and/or service(s) of company over a reasonable period of time.
1.4 Aim and Objectives of Study
The aim of the study is to Design and Implement a Market Survey Reporting System that will report and evaluate market survey to enhance company status in a competitive marketing. In achieving this aim, the following specific objectives were laid out as follows to design and develop an application software that will:
- Deliver quality goods required by the customer the target of achieving maximum customer satisfaction at minimum possible cost.
- Provide important information to identify and analyze the market size, consumers behaviour and periodic sales evaluation.
- Ensure maximum utilization of any available resources in a production process to meet-up with consumers’ needs and specifications.
- Eliminate the bottleneck at all stages of production and to solve problems related to market research deficiency.
1.5 Significance of Study
The project reports consumers’ reactions and how their responses will affect production and sales of the company’s products. Basically, it is helpful for the organization to improve the quality of its relationship management with their customers. This software can organize a comprehensive survey profile of respective products and can use customer information collected into database for effective decision-making. Other benefits of the application include:
- Quality and efficiency in service delivery
- Decision support for effective managerial functions
- Enterprise agility
- Customer attention
This study will be of immense benefit to other researchers who intend to know more on this study and can also be used by non-researchers to build more on their research work. This study contributes to knowledge and could serve as a guide for other study.
1.6 Scope of Study
The study focuses on the Design and Implementation of Market Survey Reporting System which will allow sales and marketing managers, finance managers and general managers to work cooperatively on their components of the forecasting, planning and review process, within a common, shared but secure systems environment.
1.7 Limitations of the Study
During the course of this study, many things militated against its completion, some of which are:
- Time Constraint: The time frame given to accomplish this project was very short due to school academic calendar and it was carried out under pressure which made the researcher not to implement some necessary features.
- Research material: availability of research material is a major setback to the scope of the study.
- Frequent power failure: This made the researcher append more money on fuel to ensure sustainable power.
- Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet).
1.8 Definition of Terms
- Internet: The Internet is a global wide area network that connects computer systems across the world.
- Business: A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
- Virtual Store: The virtual store is an online store that displays merchandise and an order form.
- Marketing: Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication.
- Promotion Channels: In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
- Customer Relation: Customer relations describe the ways that a company will engage with its customers to improve the customer experience.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
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TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Survey Reporting Information System
- 2.3 The Strategic Role of the Marketing Survey Reporting Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Survey Reporting Information System
- 2.6 Marketing Survey Reporting Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Survey Reporting Information System
- 2.10 Theoretical Framework
- 2.10.1 Marketing Survey Reporting Information Systems
- 2.10.2 Web Based Marketing Survey Reporting Information Systems
- 2.10.3 Marketing Management
- 2.10.3.1 Marketing Mix
- 2.11 Empirical Studies
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Design and Implementation of a Market Survey Reporting System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Survey Reporting Information System
- 2.3 The Strategic Role of the Marketing Survey Reporting Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Survey Reporting Information System
- 2.6 Marketing Survey Reporting Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Survey Reporting Information System
- 2.10 Theoretical Framework
- 2.10.1 Marketing Survey Reporting Information Systems
- 2.10.2 Web Based Marketing Survey Reporting Information Systems
- 2.10.3 Marketing Management
- 2.10.3.1 Marketing Mix
- 2.11 Empirical Studies
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Design and Implementation of a Market Survey Reporting System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
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