COMPUTERIZED MARKET SURVEY REPORTING SYSTEM
ABSTRACT
Market survey is a pivotal part of the marketing process, it helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. The aim of the study is to Design and Implement a Market Survey Reporting System that will report and evaluate market survey to enhance company status in a competitive marketing. In achieving this aim, the following specific objectives were laid out to design and develop an application software that will: deliver quality goods required by the customer the target of achieving maximum customer satisfaction at minimum possible cost, provide important information to identify and analyze the market size, consumers behaviour and periodic sales evaluation, ensure maximum utilization of any available resources in a production process to meet-up with consumers’ needs and specifications, and eliminate the bottleneck at all stages of production and to solve problems related to market research deficiency. The motivation of embarking on this research work is that the existing Market Survey Reporting System lacks the inefficiency and effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative survey techniques to report consumers behavior or reaction towards particular products or services of company over a reasonable period of time. The methodology adopted in this study is the structured system analysis and design methodology (SSADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The programming language used is HTML, CSS, JAVASCRIPT, PHP, SQL and JQUERY. The reason why web programming languages was used is because, it is platform independent and it is a web based application. This project will be of benefit to: Enterprises and Shopping Malls/Supermarkets. The expected result is an electronic Market Survey Reporting System that will process marketers' survey data inputted into the proposed system and it will generate accurate marketing information for managerial decision making purpose.
CHAPTER ONE
1.1 Introduction
Market survey reporting helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. Such research also provides the information upon which important advertising and marketing decisions are based. Market survey is a pivotal part of the marketing process. By referring to studies of prospective buyers’ needs, wants, and tastes, providers of goods and services can tailor their marketing programs. The results of marketing studies suggest to sellers not only what they should sell or provide but also where to offer particular goods and services, how to advertise them, and how to set prices.
As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the Aim and Objectives of the study. Others are Significance of the study, Scope of work, Limitations of the Study and Definition of technical terms.
1.2 Background of Study
Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase. Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers. Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing. In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used, and supervising the profitable flow of goods from the factory or warehouse.
The challenges encountered that led to the execution of the research work is that, the inefficiency and lack of effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative (also called subjective or judgmental) survey techniques to report consumers behavior or reaction towards particular product(s) and/or service(s) of company over a reasonable period of time.
There are two types of research: qualitative and quantitative. To gain a general impression of the market, consumers, or the product, companies generally start with qualitative research. This approach asks open-ended rather than yes or no questions in order to enable people to explain their thoughts, feelings, or beliefs in detail. One of the most common qualitative research techniques is the focus group in which a moderator leads a discussion among a small group of consumers who are typical of the target market. The discussion usually involves a particular product, service, or marketing situation. Focus groups can yield insights into consumer perceptions and attitudes, but the findings cannot be applied to the whole market, because the sample size is too small. Focus group results, then, are suggestive rather than definitive.
The insights generated by a focus group are often explored further through quantitative research, which provides reliable, hard statistics. This type of research uses closed-ended questions, enabling the researcher to determine the exact percentage of people who answered yes or no to a question or who selected answer a, b, c, or d on a questionnaire. One of the most common quantitative research techniques is the survey in which researchers sample the opinions of a large group of people. If the sample group is large enough and is representative of a particular group, such as executives who use cell phones, statisticians consider the findings statistically valid, which means that if all consumers in that particular category could be surveyed, the findings would still be the same. This means that quantitative findings are conclusive in a way that qualitative findings cannot be.
1.3 Statement of the Problem
Investigation reveals the problems of the existing Market Survey Reporting System which entails that, the existing system is inefficiency and lack of effectiveness in focus group and individual market research or survey methods by developing a windows based application that uses qualitative (also called subjective or judgmental) survey techniques to report consumers behavior or reaction towards particular product(s) and/or service(s) of company over a reasonable period of time.
1.4 Aim and Objectives of Study
The aim of the study is to Design and Implement a Market Survey Reporting System that will report and evaluate market survey to enhance company status in a competitive marketing. In achieving this aim, the following specific objectives were laid out as follows to design and develop an application software that will:
- Deliver quality goods required by the customer the target of achieving maximum customer satisfaction at minimum possible cost.
- Provide important information to identify and analyze the market size, consumers behaviour and periodic sales evaluation.
- Ensure maximum utilization of any available resources in a production process to meet-up with consumers’ needs and specifications.
- Eliminate the bottleneck at all stages of production and to solve problems related to market research deficiency.
1.5 Significance of Study
The project reports consumers’ reactions and how their responses will affect production and sales of the company’s products. Basically, it is helpful for the organization to improve the quality of its relationship management with their customers. This software can organize a comprehensive survey profile of respective products and can use customer information collected into database for effective decision-making. Other benefits of the application include:
- Quality and efficiency in service delivery
- Decision support for effective managerial functions
- Enterprise agility
- Customer attention
This study will be of immense benefit to other researchers who intend to know more on this study and can also be used by non-researchers to build more on their research work. This study contributes to knowledge and could serve as a guide for other study.
1.6 Scope of Study
The study focuses on the Design and Implementation of Market Survey Reporting System which will allow sales and marketing managers, finance managers and general managers to work cooperatively on their components of the forecasting, planning and review process, within a common, shared but secure systems environment.
1.7 Limitations of the Study
During the course of this study, many things militated against its completion, some of which are:
- Time Constraint: The time frame given to accomplish this project was very short due to school academic calendar and it was carried out under pressure which made the researcher not to implement some necessary features.
- Research material: availability of research material is a major setback to the scope of the study.
- Frequent power failure: This made the researcher append more money on fuel to ensure sustainable power.
- Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet).
1.8 Definition of Terms
- Internet: The Internet is a global wide area network that connects computer systems across the world.
- Business: A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
- Virtual Store: The virtual store is an online store that displays merchandise and an order form.
- Marketing: Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication.
- Promotion Channels: In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
- Customer Relation: Customer relations describe the ways that a company will engage with its customers to improve the customer experience.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
Computerized Market Survey Reporting System can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Survey Reporting Information System
- 2.3 The Strategic Role of the Marketing Survey Reporting Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Survey Reporting Information System
- 2.6 Marketing Survey Reporting Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Survey Reporting Information System
- 2.10 Theoretical Framework
- 2.10.1 Marketing Survey Reporting Information Systems
- 2.10.2 Web Based Marketing Survey Reporting Information Systems
- 2.10.3 Marketing Management
- 2.10.3.1 Marketing Mix
- 2.11 Empirical Studies
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Computerized Market Survey Reporting System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Significance of Study
- 1.6 Scope of Study
- 1.7 Limitations of the study
- 1.8 Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Definition of Marketing Survey Reporting Information System
- 2.3 The Strategic Role of the Marketing Survey Reporting Information Systems
- 2.4 The Role of the Internet
- 2.5 Benefits of the Marketing Survey Reporting Information System
- 2.6 Marketing Survey Reporting Information System Functional Components
- 2.7 Marketing Decision Support System
- 2.8 Customer Management Systems
- 2.8.1 Customer Relationship Management
- 2.8.2 Customer Relationship Management Functions
- 2.9 Privacy and the Marketing Survey Reporting Information System
- 2.10 Theoretical Framework
- 2.10.1 Marketing Survey Reporting Information Systems
- 2.10.2 Web Based Marketing Survey Reporting Information Systems
- 2.10.3 Marketing Management
- 2.10.3.1 Marketing Mix
- 2.11 Empirical Studies
SYSTEM ANALYSIS AND DESIGN
- 3.1 Methodology Adopted
- 3.1.1 Problem Identification Using SSADM
- 3.2 Analysis of the Existing System
- 3.2.1 Dataflow of the Existing System
- 3.2.2 Disadvantages Of The Existing System
- 3.2.3 Weakness of the existing System
- 3.3 Analysis of the Proposed System
- 3.3.1 Data Flow Diagram of the Proposed System
- 3.3.2 Advantages of the Proposed System
- 3.3.3 Justification of the Proposed System
- 3.4 Functional Requirements
- 3.4.1 Use Case Diagram Of The Admin / User Privileges
- 3.5 Data Requirements
- 3.6 High Level Model of the Proposed System
SYSTEM DESIGN AND IMPLEMENTATION
- 4.1 Objectives of the Design
- 4.2 Cohesion and Decomposition High level Model
- 4.3 Control Center / Overall Dataflow Diagram
- 4.3.1 Proposed System Operation Flowchart
- 4.4 System Specification and Design
- 4.4.1 Input and Output Specification
- 4.4.2 Database Specification and Design
- 4.4.3 Data Dictionary
- 4.5 Choice and Justification of Programming Language
- 4.6 Program Documentation
- 4.7 Implementation Techniques
- 4.8 Programming Module Specification
- 4.8.1 Installation
- 4.9 Computer Hardware Minimum Requirement
- 4.10 Software Requirement
- 4.11 Personnel / User Training
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary
- 5.3 Conclusion
- 5.4 Recommendation
REFERENCES
APPENDIX A - “SOURCE CODE”
APPENDIX B - “OBJECT PROGRAM”
Disclaimer for Complete Material Utilization
The displayed research work titled "Computerized Market Survey Reporting System" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Can this topic “The Implication of Recurrent Expenditure on Nigeria Economy Advancement” be used for Economics Project?
Yes it can be utilized for research — The study was carried out to determine the Implication of Recurrent Expenditure on Nigeria Economy Advancement. In achieving this aim, the following specific objectives were laid out to examine the impact of government capital expenditure on economic growth and investigate the effect of government recurrent expenditure on economic growth in the area under review. Investigation revealed that the rising government expenditure has not translated into meaningful improvement in the standard of living of the people as Nigeria ranks among the poorest countries in the world. Coupled with these, dilapidated infrastructures especially roads and power supply has led to the collapse of some local industries and migration of some multinational firms, which has escalated the unemployment rate in the country. The …
Can the material for “Performance Evaluation of an E-Voting Model for Effective Election System” be used as a guide for Computer Science Education Project?
Yes it can be used — Voting is an action considered to be fundamental in a democratic setting. E-voting can be referred to as an election that involves using an electronic device for the purpose of casting votes. Lack of transparency and other problems associated with semi-manual method of casting vote in Nigeria has indeed called for a more robust electronic voting system. In this paper, a model for evaluating e-voting system using fuzzy logic approach is proposed. The model was simulated and tested for students’ union election using a Federal University in Nigeria. Opinions of the students regarding the proposed model were randomly sampled and analyzed for the purpose of evaluation especially when compared with the existing system of voting. Furthermore, factors that can guarantee …
Can this topic “Analysis of Financial Ratios for Improving Bank Performance in Nigeria” be used for Banking and Finance (BF) Project?
Yes it can be utilized for research — This seminar report is focused on analysis of financial ratios for improving bank performance in Nigeria. The study illustrated with an example the performance of Nigerian banking sector for the period 2005- 2009. Financial ratios are employed to measure the profitability, liquidity and credit quality performance of the banks. The study found that overall bank performance increased considerably in the first two years of the analysis. A significant change in trend is noticed at the onset of the global financial crisis in 2007, reaching its peak during 2008-2009. This resulted in falling profitability, low liquidity and deteriorating credit quality in the Nigerian Banking sector. …
Can the material for “Entrepreneurship Education as a Determinant of Employability Among Babcock University Students” be used as a guide for Economics Education Project?
Yes it can be used — The study was carried out to examine the Entrepreneurship Education as a Determinant of Employability Among Babcock University Students using the final year students of the university as a case study. Investigation revealed that each year, 80% of graduates struggle to find employment, and yet not much has been done to address this issue. But entrepreneurship education may close this gap by preparing undergraduates to become profitable business owners, which will lead to the creation of jobs. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 300 (three hundred) respondents were selected for this study to represent the entire population of the study. Primary …
Can the material for “Antimicrobial Activity and Phytochemical Analysis of Aqueous and Methanoic Extract of Celosia Argentea” be used as a guide for Pharmaceutical Technology / Science Project?
Yes it can be used — Celosia argentea is used traditionally for the treatment of wounds, dysentary, fatique, menstral bleeding, osteoporosis, Atheros-clerosis etc. This investigation was aimed to analyze the phytochemical (phyto constituents) that is present in the aqueous and methanoic extracts of celosia argentea leaf and also the antimicrobial activity of celosia argentea leaf extracts. It was done to extract the bioactive compounds from this medicinal plant which permits the demonstration of their physiological activity. The powdered leaf was subjected to extractions using a polar solvent which was distilled water (100ml) and 100ml of methanol using soxhlet extractor. The anti-microbial activity was also carried out by inoculating different micro-organisms like staphylococcus aureus, Escherichia Coli, Streptococcus spp, Pseudomonas aeroginosa, candida albicans and Aspergillusniger into different nutrient agar …
Can the material for “The Impact of Women Education on Community Development” be used as a guide for Education Project?
Yes it can be used — This research present finding of an investigation into the impact of women education on community development in Mbaitoli local government Area of Imo State. Different groups of educate and non-educated men and women collecting the necessary data are state. A total of one hundred and fifty respondents satisfaction of the researchers were used for the analysis. In the analysis of the data, education has contributed in one way or other, towards the development of Mbaitoli community such contribution impact of women education on community development have not been sustained and therefore more effort is need to be intensified. It is therefore recommended that government should intensify campaign on the impact of women education towards the development of communities; women should …
Can the material for “The Impact of Foreign Trade on the Nigeria Economy” be used as a guide for Public Administration (PA) Project?
Yes it can be used — It was discovered that Nigeria as a third world country lacks certain infrastructural facilities necessary for the smooth exportation and importation of goods and services. The research intends to identify and evaluate the utility rendered by the importation and exportation of goods and services to the Nigerian people and the economy as a whole. it is also aimed at ascertaining the efficiency and adequacy of the Nigeria industries in comparison with the foreign industries. To achieve its objectives, the researcher has duely examined the rate at which Nigeria’s imports exchange for its exports. Based on the secondary data collected and analyzed, it was observed that Nigeria mostly has small-scale industries which are insufficient for producing export goods. These industries also can …
Can this topic “Sexuality and Contraceptive Use Among Adolescents” be used for Nursing (Science) Project?
Yes it can be utilized for research — Sexuality and contraceptives is an increasing topic in this 21st century around the world due to the adverse effects of unsafe sexual behaviors, such as unwanted pregnancies and sexually transmitted diseases among the adolescents as well as adults. The aim of the study is to scrutinize the Sexuality and Contraceptive Use among Adolescents. In achieving this aim, the following specific objectives were laid out to ascertain the relationship between age at first sexual intercourse and contraceptive use among adolescents and determine the frequency of sexual activity among adolescent in Nigeria. The total population for the study is 200 students of selected secondary school in Enugu south local government of Enugu state. The researcher used questionnaires as the instrument for the …
Can the material for “The Influence of Television on Moral Behaviour of Primary School Pupils” be used as a guide for Education Project?
Yes it can be used — This research project was carried out to investigate the influence of television on moral behaviour of Primary School pupils in Ifo Local Government area. The purpose of the research is to provide better knowledge and information on the influence of television on moral behaviour of primary school pupils. In the process of this research, a total of 100 pupils were used. Five primary schools were used as sample. The instrument used in this research was questionnaire to collect data from the respondents. This research creates open door for further investigation to clearly explain the influence of television on moral behaviour of primary school pupils. …
Can the material for “Use of Cement Sand Admixture in Laterite Blocks Production for Low Cost Housing” be used as a guide for Civil Engineering Project?
Yes it can be used — Lateritic soils are reddish brown in colour, which have been used as blocks for buildings without any cement content. The study was carried out to examine the Use of Cement Sand Admixture in Laterite Blocks Production for Low Cost Housing. In achieving this aim, the following specific objectives were laid out to ascertain if the utilization of cement sand admixture result to low cost housing and investigate the use of cement and sand admixed with laterite for brick production. Laterite was modified with 45% sand content by dry weight and stabilized with up to 9% cement content respectively and used in the production of 330 mm × 150 mm × 150 mm bricks through the application of a pressure of …