AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
1.1 Introduction
… This chapter will address the background information that motivated this study, the challenges that prompted it, its aim, and its objectives as a preface to subsequent sections of the study. Additional factors include the study's significance, scope, limitations, research questions and hypotheses, and the definition of technical terms.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Research Questions
- 1.6 Research Hypothesis
- 1.7 Significance of Study
- 1.8 Scope of Study
- 1.9 Limitations of the Study
- 1.10 Operational Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Introduction
- 1.2 Background of Study
- 1.3 Statement of the Problem
- 1.4 Aim and Objective of the Study
- 1.5 Research Questions
- 1.6 Research Hypothesis
- 1.7 Significance of Study
- 1.8 Scope of Study
- 1.9 Limitations of the Study
- 1.10 Operational Definition of Terms
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Is the topic “The Influence of Social Media on Journalism from the Perspective of Twitter Ban” recommended for Mass Communication (MC) Project?
Yes it is highly recommended — The aim of the study is to investigate the Influence of Social Media on Journalism from the Perspective of Twitter Ban. In achieving this aim, the following specific objective was established below to; know if the journalists are exposed to twitter social media networking tools, find out the usefulness of twitter towards journalists public relation in Nigeria, and determine whether twitter social media have enhanced the productivity of journalists in Nigeria. The influence of social media in today’s world of communication, especially journalism cannot be over-looked. Since its arrival social media have certainly changed the way journalists work, how stories are developed and disseminated. Social media have had positive influences, without doubt, but there are also concerns about their influence …
Is the topic “Effect of Different Carbon Sources on the Growth of Antimicrobial Producing (Bacillus Species in Citrillus Vugaris)” recommended for Microbiology Project?
Yes it is highly recommended — Effect of different carbon sources on the growth of antimicrobial producing Bacillus species in ogiri-egusi sold in Ogbeta, Orie, Artisian, Kenyatta, Enugu State were evaluated using standard microbiological and analytical methods. 12 bacteria were isolated and identified such as Bacillussubtilis,(33.33), Bacillus pumulis (41.66), Bacillus licheniformis (25) were identified based on their colonybiochemical characteristics.The isolates of the highest occurrences is bacillus pumilus. Agar well diffusion method was used to determine the antimicrobial activity against two pathogenic organisms, Escherichia coli, Staphylococcus aureus. Bacillus subtilis and Bacillus pumulis, gave a zone of inhibition Escherichia coli 0.6mm and 0.8mm after 24 hours of incubation also carbon sources of 5% and 10% sucrose, Glucose and soluble starch were used to check their different carbon sources …
Can the material for “Design and Implementation of a Sales Forecasting System Using Linear Regression Model” be used as a guide for Computer Science (CS) Project?
Yes it can be used — The paper aims at designing and implementing a simple and concise system that collects opinions of university students concerning a subject matter via simple voting. The quest to voice out one’s opinion or thoughts on an issue in an effective, anonymous and faster method remains a challenge for most tertiary institutions in Nigeria. This online opinion poll system aims at bridging the gap between the students and management of schools in a simpler and interactive manner. The administrator of the online poll has the user privilege of presenting issues concerning the students in form of questions. The students log on to the portal and vote for the most preferred choice or option. The system is designed with PHP, bootstrap, CSS …
Can the material for “Ethnic Affiliation and Resource Challenges in Nigeria” be used as a guide for Sociology Project?
Yes it can be used — This research work titled ethic affiliation and resource challenges in Nigeria with particular reference to Igbo Etiti Local Government Area of Enugu State. The researcher examined the effect of ethnic affiliation on the development of Nigerian economy. Four research questions and hypotheses were formulated in this project work. The research instrument used in this study includes oral interview and questionnaire. The population of the study was 209,248 while the samples size of 399 was determined by the use of Taro Yamanis formular. The sampling technique used in this study is simple random sampling. The questionnaire is structured as to contain both close and open ended question. Simple tables and percentages were used in treatment of data. Chi-square was used in testing …
Can the material for “Nigerian Financial System as the Prime Mover of Economic Activities” be used as a guide for Banking and Finance (BF) Project?
Yes it can be used — This project is a study of Nigeria financial system the prime mover of economic activities a case study of Nigerian bank for commerce and industries. This research shows the financial system have been of a great help to our economic system especially entrepreneurs. During the course of this research it was seen that the financial system have helped a lot in the development of our communities and also been of a great help to both agriculture list sole proprietor etc. During the research period, I used many methods e.g collection of data, questionnaires, observations and secondary data. …
Can the material for “Impact of Awareness of Media Campaign on Drug Abuse Among Undergraduates” be used as a guide for Mass Communication (MC) Project?
Yes it can be used — The study was carried out to assess the Impact of Awareness of Media Campaign on Drug Abuse among Undergraduate Students. In achieving this aim, the following specific objectives were laid out to examine whether newspapers mass media educate and enlighten the general public on drug abuse, examine the problem facing the mass media in creating awareness on drug abuse and investigate the contribution of newspapers towards drug abuse through advertisement and alcohol promo. Mass media in organization provides news and opinions to a large number of people, retaining these people and building internal and external good will beyond reasonable assumption needed for an organization to remain and prosper in it. This led to the establishment of the media in Nigeria, …
Is the topic “Impact of Environment Factors on Employee Participation in Decision Making” recommended for Office Technology and Management (OTM) Project?
Yes it is highly recommended — The study determines the Impact of Environment Factors on Employee Participation in Decision Making using Ihitte Uboma Local Government Council of Imo State as a case study. In achieving this aim, the following specific objectives were laid out to ascertain workers level of involvement in the decision making process of their work places, establish the general attitude of workers towards employee participation in management decision making, determine factors which aid or hinder the observed level of participation, and investigate the implications of environment factors on employee participation to workers and their organizations. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. Primary data were collected from the …
Can the material for “Workers Health and Productivity in a Challenging Work Environment” be used as a guide for Health Education Project?
Yes it can be used — The study was carried out to scrutinize the Workers Health and Productivity in a Challenging Work Environment. In achieving this aim, the following specific objectives were laid out to identify the factors that pose challenges to workers’ health and productivity in tertiary institutions and examine the effects of environmental hazards on security workers’ health and productivity in Imo State. Investigation revealed that the importance of security services in the survival of any organization cannot be over emphasized. Apart from protecting human lives in the establishment, security operatives expend a greater part of their time and energy in safeguarding the financial and non-financial assets of an organization without which the continuous existence of the system would be jeopardized. The research design …
Is the topic “Poor Management - a Stumbling Stone of Consumer Cooperatives Development” recommended for Cooperative Management Project?
Yes it is highly recommended — From the book cooperative identity (1998) “the modern cooperative movement began England during the fist part of the nineteenth century. There were many years of experimentation, and many failed attempts, before a successful cooperative was established. The turning point came in 1944 when the first successful cooperative, called the Rochdale, an industrial town close to Manchester. The society was registered under the friendly societies Act. On October 28th 1844, but the shop did not open for business until December 21st 1944. This cooperative shop, established 155 years ago, continues to exist and proper up to the present day.” They started with an intensive pre-member education program based on weekly discussion meetings lasting several months. During these meetings, they drafted their regulations …
Can this topic “Strategies for Minimization of Financial Audit Problems in Public Sector” be used for Business Administration and Management (BAM) Project?
Yes it can be utilized for research — The purpose of this research work is to identify strategies for the minimization of financial audit problems in the public sector. The researcher addressed the under listed problems in the process of the research. The public sector is plagued with inefficiency which is needed to be improved. She wanted to find out; how often auditors give audit reports in public sector. If public sector auditor can be skilled to cope with the present computerization of government account, If the internal auditors in the public sector are very effective. The researcher embarks on this study for the purpose of expressing lapses present in the audit of government account in PHCN and also addresses such problems that may arise from the statement …