AN EVALUATION OF ATTITUDE FORMATION AND CHANGE
CHAPTER ONE
Introduction
1.1 Background Of The Study
Attitudes serve some functions such as knowledge function; here some attitude serves primarily as a means of organizing beliefs about objects or activities such as brands and shopping. These attitudes may be accurate or inaccurate with respect to objective reality but the attitude will often determine subsequent behaviors rather than reality. Value-expressive functions; other attitudes are formed and serve to express an individual’s central value and self-concept. Thus, consumers who value nature and the environments are likely to develop altitudes about product and activities that are consistent with that value. These consumers are likely to express support for environment protection initiatives, to recycle and to purchase and use green products. Utilitarian functions: this function is based on operant conditioning.
We tend to form favorable attitudes toward objects and activities that are rewarding and negative attitudes toward those that are not. Marketers frequently promise rewards in advertising and conduct extensive product testing to be sure the product are indeed rewarding. Ego-defensive function: attitudes are often formed and used to defend our egos and images against threats and shortcomings. Products promoted as very much may be viewed favorably by men who are insecure in their masculinity or individuals who feel threatened in social situations may form favorable attitudes toward products and brands that promise success or at least safety in such situations. Any given attitude can perform multiple functions, though one may predominate, marketers need to be aware of the function that attitudes relevant to the purchase and use of their brands fulfill or could fulfill for their target market.
1.2 Statement Of The Problem
The nature of attitude is an enduring organization of motivational, emotional, perceptional and cognitive process with respect to some aspect of our environment. It is a learned pre-disposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Thus an attitude is the way customers think feel and act toward some aspect of our environment such as a retail store, television program or product. The implication is that attitude can affect the level of sales and marketing activities of the organization. However the negligence of many organizations in addressing customer attitudes is grossly affecting the level of their sales and marketing growth as well as the growth of the organization. Therefore the problem confronting this research is to proffer an appraisal of attitude formation and change with a case study of the Nigerian Television Authority.
1.3 Research Questions
- What is the nature of attitude formation and change?
- What is the significance of attitude formation and change?
- What is the nature and significance of attitude formation and change in the Nigeria television authority?
1.4 Objective Of The Study
- To determine the nature of attitude formation and change.
- To determine the significance of attitude formation and change.
- To determine the nature and significance of attitude formation and change in the Nigeria television authority.
1.5 Significance Of The Study
The study shall proffer a structural appraisal of attitude formation and change. It shall elucidate its significance and determine a case study of attitude formation and change in the Nigerian television authority.
1.6 Statement Of Hypothesis
- Ho customer attitude to NTA is low
Hi customer attitude to NTA is high - Ho attitude formation and change is not given significant attention in NTA
Hi attitude formation and change is given significant attention in NTA - Ho effect of customer attitude formation and change is negative in NTA.
Hi effect of customer attitude formation and change is positive in NTA
1.7 Scope Of The Study
The study centers on the evaluation of attitude formation and change with a case study of the Nigerian television authority NTA.
1.8 Definition Of Terms
Attitude Defined:
It is a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object.
Knowledge Function:
Some attitudes serve primarily as a means of organizing beliefs about objects or activities such as brands and shopping.
Value- Expressive Function:
Other attitudes are formed and serve to express an individual’s central values and self-concept.
Utilitarian Function:
This function is based on operant conditioning. We tend to form favorable attitudes towards object that are rewarding and negative attitudes towards object that are not.
Ego-Defensive Function:
Attitudes are often formed and used to defend our ego’s and images against threats and shortcomings.
Selective Perception:
The way people interprets information about products, stores and so on affects their attitudes toward them.
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
The review of relevant literature is the main topic of this chapter. A literature review covers theoretical and methodological contributions to a certain issue in addition to the state of knowledge at the time of writing. It provides information about the state of the art in relation to the subject you are writing about. It examines the body of work on the chosen subject. The literature evaluation in this study comprises the …
Procedure for Downloading the PDF (Docx) Material
An Evaluation of Attitude Formation and Change can be downloaded by requesting the full set of materials at the project or seminar cost. The document will be sent via Microsoft Word (MS-Word) format via WhatsApp (e-mail) following payment confirmation.
| Seminar Material Cost ₦3,000 | Project Material Cost ₦5,000 |
Request Complete Material
 | Click here to request the Complete Material via WhatsApp including;
|
TABLE OF CONTENTSPRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "An Evaluation of Attitude Formation and Change" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
PRELIMINARY PAGES
- Title page
- Approval page
- Dedication
- Acknowledgement
- Table of Contents
- Abstract
INTRODUCTION
- 1.1 Background …
- ⋮
LITERATURE REVIEW
- 2.1 Introduction
- 2.2 Conceptual Review
- 2.3 Theoretical Framework
- ⋮
- 2.4 Empirical Studies
- 2.5 Research Gaps
- 2.6 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Population of Study
- 3.4 Sampling and Sampling Technique
- 3.5 Validation of Research Instrument
- 3.6 Method of Data Collection
- 3.7 Method of Data Analysis
- 3.8 Questionnaire Administration
- 3.9 Ethical Consideration
- 3.10 Statistical Analysis
CHAPTER FOUR
DATA ANALYSIS, RESULT AND DISCUSSION
- 4.1 Introduction
- 4.2 Presentation and Analysis of Data
- 4.3 Re-statement of Research Questions
- 4.4 Test of Hypotheses
- 4.5 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
- 5.1 Introduction
- 5.2 Summary of Findings
- 5.3 Conclusion
- 5.4 Recommendation
- 5.5 Suggestion for Further Study
REFERENCES
APPENDIX A - “QUESTIONNAIRE”
Disclaimer for Complete Material Utilization
The displayed research work titled "An Evaluation of Attitude Formation and Change" is stated as a research guideline towards accomplishing your assigned project / seminar research work. All the research materials on this website are ONLY for research purposes and should be used as a guideline in developing your research work. For no reason should you copy word for word as projectlist.com.ng will not be liable for any who copied the material. By ordering the complete research guideline, it signifies that you've accepted our terms of service.
Frequently Asked Questions (FAQ)
Can the material for “Assessment of Counselor and Parents Role with Choice of Career among Secondary School Students” be used as a guide for Guidance and Counselling Project?
Yes it can be used — Choice of career is an occupational decision making. Choice of career is very important in the life of any human being, especially among the secondary school leavers. The aim of the study is to assess the Counselor and Parents Role with Choice of Career among Secondary School Students in Owerri Municipal. In achieving this aim, the following specific objectives were laid out to ascertain the effects of parent’s academic attainment on the career choice of students, examine the effect of parent’s income on the career choice of students, determine the effect of parent’s gender socialization on the career choice of students, and investigate the Parents Role with Choice of Career among Secondary School Students. It has been observed that most …
Can the material for “Design and Implementation of Fleet Management and Tracking System” be used as a guide for Computer Science (CS) Project?
Yes it can be used — Fleet Vehicle registration is the registration process of a Fleet Vehicle with a government authority which will aid vehicle tracking via SIM Card Internet Service Provider (ISP) within a geographical region. The aim of the study is to design and develop a Fleet Management and Tracking System. In achieving this aim, the following specific objectives were laid out as follows to design and develop a software that will: provide a better, easier and more efficient method of fleet vehicle registration and tracking, allow for the generation and assignment of an infinite unique identification number to fleet vehicles for tracking purpose, provide an accurate and reliable database of fleet vehicle and ownership, for new and existing vehicle registration and tracking, and …
Can this topic “The Effects of Global Financial Crisis on Job Insecurity in Nigeria” be used for Accountancy / Accounting Project?
Yes it can be utilized for research — The study examined the effects of global financial crisis on job insecurity in Nigeria. The other objectives set for the study are to ascertain the causes and effects of global financial crisis in the Nigeria using a case study of ECOBANK PLC. Primary data relating to the number of workers retrenched, profitability and turnover were collected from the Statistics Department of ECOBANK PLC. Also, the study made use of a well-constructed, validated and reliable questionnaire to collect data from 120 randomly selected employees of the bank. The multiple regression analysis and the chi-squared technique were employed to analyze the collected data. The results indicated that profitability and turnover, which were proxies of global financial crisis, were statistically significant on job …
Is the topic “Impact of Monetary Policies on Profitability of Banks in Nigeria” recommended for Banking and Finance (BF) Project?
Yes it is highly recommended — The study investigates the Impact of Monetary Policies on Profitability of Banks in Nigeria using Zenith Bank PLC as a Case Study. In achieving this aim, the following specific objectives were laid out to ensuring the credit is directed to the productivity sector, ensuring that there is equitable and fair allocation of credit between the private and public sectors of the economy, ensuring that there is economic growth that is sustainable over a long term, and ensuring generally, that adequate credit goes to the productive sectors to expand production as a cure against inflation, to curb consumption an hereby dampen the pressure on price increases. The research design used in this report is descriptive design, utilizing questionnaire method to obtain …
Is the topic “Benefits and Challenges of Store Management in Organization” recommended for Business Administration and Management (BAM) Project?
Yes it is highly recommended — The study examines benefits and challenges of store management in Alibert Product Nigeria limited, Lagos. Data used in this study were obtained from primary sources. A structured questionnaire was the instrument used to collect primary data for the study. The questionnaire was sectionalized into four parts. The Taro Yamane formula was applied to determine the appropriate sample size for the study based on the population at 90% confidence interval and 10% error of tolerance. The simple random sampling technique was used to select 63 staff of the organization across all departments. The descriptive statistics technique was employed to analyze the data collected from the respondents and the chi-square technique was used to test the two operational hypotheses developed in the …
Can the material for “Effect of an Efficient Inventory Management on the Profitability of a Firm” be used as a guide for Accountancy / Accounting Project?
Yes it can be used — In this project work titled effect of inventory management on the profitability of a firm with particular reference to Nigerian Breweries Plc. The researcher examined the effect of inventories on the net profit after tax of Nigerian Breweries Plc. The extent at which inventories influences the return on asset of Nigerian Breweries Plc. The effect inventories on retained earnings of Nigerian Breweries plc. Data for the study was sourced through the bank’s Annual report and journal articles related to the subjects matter. The data collected was analyzed using SPSS. The results of the study shows that calculated t-statistics (t = -0.675) for inventory is greater than tabulated t-statistics at 0.05 level of significance. The regression equation also revealed that Net …
Can the material for “Appraising Land Accessibility Under the Land Use Act (L.U.A)” be used as a guide for Estate Management (EM) Project?
Yes it can be used — This study appraised land accessibility under the Land Use Act. The case study area for this research has been Lagos state with special attention paid to the following local government areas in the state, namely: Lagos-Island local government, Apapa local government, Mushin Local Government, and Ikeja local government. A total of 80 questionnaires were administered with 20 being given to each local government and a total of 65 questionnaires were retrieved. The procedure for simple random selection goes thus: A list of 80 potential respondents’ in Lagos metropolis was drawn from the above four mentioned local government areas, which have the knowledge concerning land accessibility and judgemental sampling technique was used to select the final sample for the study, i.e. The …
Can the material for “Impact of Library Resources and the Internet on Undergraduate Students Research” be used as a guide for Business Education Project?
Yes it can be used — The study was carried out to examine the Impact of Library Resources and the Internet on Undergraduate Students Research. In achieving this aim, the following specific objectives were laid out to determine the types of internet and library services used by Library and Information Science students ascertain the impact of internet and library usage on academic performance of the students in the area under review. Investigation revealed that the internet resources are the recent development in technology and are among the most tools ever invented in human history which are becoming more and more important for academic community. With the advent of internet and library materials such as CD-ROM (Compact Disc Read Only Memory), databases and other printed library materials, …
Can the material for “The Uses and Gratification of Big Brother Naija 2017 Reality Television Show Among Students of Delta State University, Abraka” be used as a guide for Mass Communication (MC) Project?
Yes it can be used — BBN is a reality television show that begins with an audition of interested contestants who are young persons. The study was carried out to examine the Uses and Gratification of Big Brother Naija 2017 Reality Television Show among Students of Delta State University, Abraka. In achieving this aim, the following specific objectives were laid out to identify the uses of the gratification Delta State University students derived from watching Big Brother Naija 2017 and identify the level of viewership of Big Brother Naija 2017 reality TV shows among undergraduate students of Delta State University. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. The sample size of …
Can this topic “Design and Implementation of a Computer Based System for Underwriting Insurance” be used for Computer Science (CS) Project?
Yes it can be utilized for research — The insurance business, which involved compensation of indemnity victim for financial loss suffered, death or when one is ill have many policies. The researcher seeks to study those that concerned the underwiritng only. It has different aspect of business and involvement, as it is the area of underwriting of policies. The underwriting here means the process of accepting responsibility for an insurance policy so that you will pay money in case loss or damage happens. This work will discuss extensively the different types of insurance policies and how to carry out the insurance business. However, the design was carried out with the hope of computerizing the system so as to automate the system to curb most of the problem encountered in the …