
Marketing and Advertising Project Topics for Final Year Students
Final year projects are academic papers that Marketing and Advertising students create; the documents are usually about 10,000 words long in Microsoft Word. It is an excellent scholarly inquiry that frequently uses scientific techniques to reach particular objectives, and the completion of a research project is the main reason for earning a Degree (Diploma).
The main goal of this online resource is to give students a quick and easy approach to find relevant Marketing and Advertising materials and project topics. The following list contains the Microsoft Word (PDF) documents for Marketing and Advertising project topics that may be chosen for submission as a proposal write-up.
List of Marketing and Advertising Project Topics for Final Year Students
Assessing the Effectiveness of Instagram and Twitter as Marketing Tools for Product Promotion (A Case Study of Temu Online Marketing Strategy)
Strategies for Enhancing Brand Awareness in Nigeria’s Informal Market Sector (A Case Study of Nigerian Local Food Vendors)
Digital Marketing Strategies for Small-Scale Nigerian Entrepreneurs (A Case Study of Nigerian Fashion Brands)
Impact of Social Media Influencer Marketing on Nigerian Youth Consumer Behavior (A Case Study of Nigerian Beauty Brands)
Effectiveness of Guerrilla Marketing in Promoting Nigerian Startups (A Case Study of Nigerian Tech Companies)
Brand Positioning Strategies for Nigerian Agricultural Products in International Markets (A Case Study of Nigerian Cocoa Exporters)
Role of Mobile Advertising in Reaching Rural Nigerian Consumers (A Case Study of Nigerian Telecommunication Companies)
Consumer Perception of Eco-Friendly Brands in Nigeria (A Case Study of Nigerian Eco-Products Companies)
Influence of Traditional Media on Nigerian Consumer Buying Decisions (A Case Study of Nigerian FMCG Companies)
Challenges of Digital Payment Advertising in Nigeria (A Case Study of Nigerian Fintech Firms)
Effect of Celebrity Endorsement on Nigerian Brand Loyalty (A Case Study of Nigerian Beverage Brands)
Strategies for Rebranding Nigerian State-Owned Enterprises (A Case Study of Nigerian National Oil Company)
Impact of COVID-19 on Nigerian Consumer Buying Patterns and Advertising Responses (A Case Study of Nigerian Retail Chains)
Content Marketing Strategies for Promoting Nigerian Tourism (A Case Study of Nigerian Tourism Boards)
Evaluating the Effectiveness of Radio Advertising in Nigeria’s Food Industry (A Case Study of Nigerian Food Brands)
The Role of User-Generated Content in Nigerian Brand Engagement (A Case Study of Nigerian E-Commerce Platforms)
Challenges and Opportunities of Omnichannel Marketing in Nigeria (A Case Study of Nigerian Fashion Retailers)
Influence of Cultural Values on Nigerian Advertising Messages (A Case Study of Nigerian Clothing Brands)
Impact of Social Media Campaigns on Nigerian Youth Political Engagement (A Case Study of Nigerian Political Parties)
Customer Loyalty Programs and Their Effectiveness in Nigeria (A Case Study of Nigerian Banking Sector)
Ethical Issues in Nigerian Advertising and Marketing Practices (A Case Study of Nigerian Advertising Agencies)
Strategies for Small Nigerian Brands to Compete in Global Markets (A Case Study of Nigerian Tech Startups)
Effectiveness of Email Marketing Campaigns in Nigeria (A Case Study of Nigerian E-Commerce Firms)
Challenges of Digital Content Creation for Nigerian Brands (A Case Study of Nigerian Media Agencies)
Impact of Brand Storytelling on Nigerian Consumer Preferences (A Case Study of Nigerian FMCG Brands)
Role of Sponsorship and Event Marketing in Nigeria (A Case Study of Nigerian Sports Brands)
Influence of Packaging Design on Nigerian Consumer Purchase Decisions (A Case Study of Nigerian Food Packaging)
Strategies for Promoting Nigerian Handicrafts Internationally (A Case Study of Nigerian Artisans)
Effectiveness of Viral Marketing Campaigns in Nigeria (A Case Study of Nigerian Tech Products)
Use of Data Analytics in Nigerian Marketing Strategies (A Case Study of Nigerian Retail Chains)
Challenges of Marketing to Nigeria’s Youth Demographic (A Case Study of Nigerian Mobile Operators)
Impact of Online Reviews and Ratings on Nigerian Consumer Choices (A Case Study of Nigerian E-Commerce Platforms)
Strategies for Sustainable Marketing in Nigeria (A Case Study of Nigerian Eco-Friendly Brands)
Role of Corporate Social Responsibility in Nigerian Brand Image Building (A Case Study of Nigerian Oil Companies)
Effectiveness of SMS Marketing in Nigeria’s Rural Areas (A Case Study of Nigerian Microfinance Institutions)
Influence of Nigerian Cultural Festivals on Brand Promotions (A Case Study of Nigerian Beverage Brands)
Challenges in Digital Advertising Due to Nigeria’s Infrastructure Limitations (A Case Study of Nigerian Ad Agencies)
Impact of Localization Strategies on Nigerian Brands’ International Expansion (A Case Study of Nigerian Food Brands)
Use of Augmented Reality in Nigerian Advertising Campaigns (A Case Study of Nigerian Tech Firms)
Strategies for Engaging Nigerian Diaspora Markets (A Case Study of Nigerian Fashion Brands Abroad)
Impact of Market Segmentation on Nigerian Marketing Strategies (A Case Study of Nigerian FMCG Companies)
Effectiveness of Loyalty Apps in Nigerian Retail Stores (A Case Study of Nigerian Supermarkets)
Role of Corporate Branding in Nigerian Banking Sector (A Case Study of Nigerian Commercial Banks)
Challenges of Influencer Marketing Regulations in Nigeria (A Case Study of Nigerian Social Media Influencers)
Impact of Product Placement in Nigerian Media Content (A Case Study of Nigerian TV Shows)
Strategies for Promoting Nigerian Organic Products Locally (A Case Study of Nigerian Organic Food Producers)
Effectiveness of Cross-Promotional Marketing in Nigeria (A Case Study of Nigerian Telecom and Media Companies)
Role of Customer Feedback in Improving Nigerian Advertising Campaigns (A Case Study of Nigerian Consumer Goods Companies)
Use of Chatbots for Customer Engagement in Nigeria (A Case Study of Nigerian Tech Firms)
Challenges of Marketing Sustainable Products in Nigeria (A Case Study of Nigerian Eco-Brands)
Impact of Digital Transformation on Nigerian Advertising Agencies (A Case Study of Nigerian Media Firms)
Strategies for Promoting Nigerian Films and Entertainment Abroad (A Case Study of Nigerian Movie Producers)
Effectiveness of Point-of-Sale Promotions in Nigerian Retail Outlets (A Case Study of Nigerian Supermarkets)
Influence of Nigerian Youth Culture on Advertising Content (A Case Study of Nigerian Fashion Advertisements)
Role of Social Media Listening in Nigerian Brand Management (A Case Study of Nigerian Consumer Brands)
Challenges and Opportunities in Nigerian E-Commerce Advertising (A Case Study of Nigerian Online Marketplaces)
Impact of Mobile Data Costs on Nigerian Digital Advertising Strategies (A Case Study of Nigerian Telecoms)
Strategies for Building Brand Trust in Nigeria’s Competitive Markets (A Case Study of Nigerian Banking Sector)
Effectiveness of Cause-Related Marketing in Nigeria (A Case Study of Nigerian Social Initiatives)
Use of Virtual Reality in Nigerian Marketing Campaigns (A Case Study of Nigerian Tech Innovators)
Impact of Nigeria’s Economic Fluctuations on Marketing Budgets (A Case Study of Nigerian Manufacturing Firms)
Business Opportunities Created by Mental Health Awareness on Big Brother Nigeria (A Case Study of Stanbic IBTC)
Leveraging Big Brother Naija for Corporate Mental Health Advocacy in Nigeria (A Case Study of Nestlé Nigeria)
The Influence of Big Brother Sponsorship on Consumer Awareness of Mental Health Issues (A Case Study of Globacom Nigeria)
The Effect of Big Brother Brand Partnerships on Public Mental Health Conversations (A Case Study of Pepsi Nigeria)
Marketing Mental Health Campaigns Through Big Brother Naija: Opportunities and Challenges (A Case Study of Airtel Nigeria)
Corporate Social Responsibility Initiatives Inspired by Big Brother to Support Mental Health (A Case Study of Dangote Group)
The Role of Influencer Marketing From Big Brother Naija Contestants on Mental Health Awareness (A Case Study of Jumia Nigeria)
Evaluating the Impact of Reality TV Endorsements on Mental Health Product Sales (A Case Study of HealthPlus Pharmacy)
Frequently Asked Questions (FAQ)
Can the material for “Computerized Virtual Classroom System for Teaching and Learning in a University Environment” be used as a guide for Computer Science (CS) Project?
Yes it can be used — Virtual classroom is a web-based environment that allows students to participate in live teaching and learning events without the need to travel. The aim of the study is to develop a Virtual Classroom System for Teaching and Learning in a University Environment. In achieving this aim, the following specific objectives were laid out to design an application that will, provide alternative way of attaining education, facilitate the development of information technology, enhance examination and certification of students thereby improving the standard of education, reveal the use and technology of wireless network to the user, proffer solution to students whom because of nearness to institute and are unable to acquire knowledge that they need, and provide students easier way to acquire …
Can the material for “Evaluation of Government Incentives Schemes Towards Small Scale” be used as a guide for Public Administration (PA) Project?
Yes it can be used — Small scale enterprises are expected to play a vital role towards the development of the economy due to closeness to the grassroots. But unfortunately they are unable to do this due to lack of fund. As a result of this, government came up with incentive schemes to assist them develop their business and the economy in general. Therefore this project that is organized in five chapter this format discusses what promoted the researcher to carry out research on this topic, the aim of the project, the significance, scope, limitations and delimitation. Chapter two deals strictly on literature review, where the researcher criticized the works of the authorities in the field, find out where they conflict and where they are agree. Chapter …
Can the material for “The Use of Search Engines for Research by Library and Information Science Students” be used as a guide for Library and Information Science (LIS) Project?
Yes it can be used — The study assesses the Use of Search Engines for Research by Library and Information Science Students in University of Benin in Edo State. Investigation revealed that researchers do not know how to search the right information in the course of their research. Most often, even to synthesize and analyze the information becomes a nightmare to some researchers. The inability of researchers to overcome these problems automatically makes it impossible to explore the potentials of the Internet. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 150 (one hundred and fifty) respondents were selected for this study to represent the entire population of the study. …
Is the topic “Design and Implementation of Academic Transcript Management System” recommended for Computer Science (CS) Project?
Yes it is highly recommended — Students’ transcript is the summary of each of the two-year performance either in (OND) ordinary National Diploma or (HND) higher national diploma. The aim of this study is to design and implement an Academic Transcript Management System. In achieving this aim, the following specific objectives were laid out as follows to design and develop an application software that will record and reports of students will be easily retrieved with increased data security, and reduce in the amount of resources, which in turn will lower the cost of processing of student’s transcripts, since information will be stored in a database with reduced data Redundancy. The motivation that led to the implementation of the proposed system is as a result of the …
Can this topic “Basic Soil Test on Sub-Grade Soil Material and Flexible Pavement Design” be used for Civil Engineering Project?
Yes it can be utilized for research — The study determines the Basic Soil Test on Sub-grade Soil Material and Flexible Pavement Design using Rufus Giwa Polytechnic, Owo, Ondo State as a case study. In achieving this aim, the following specific objectives were set out toobtain a general information regarding the nature of the soil and their variation with depth throughout the length of the road under consideration, obtain information regarding the strength characteristics of the soil, obtain information which will enable engineers to group soils according to their appearances of the purposes of complying different soils, ensure that the transmitted stresses are sufficiently reduced that they will not exceed the supporting capacity of the sub-grade, and investigate effects of subgrade and sub-base materials quality on flexible pavement. …
Can the material for “Nutritional Knowledge and Practices Among Expectant Mothers” be used as a guide for Public Health Project?
Yes it can be used — The study was carried out to examine the Nutritional Knowledge and Practices among Expectant Mothers in Onitsha North and South Local Government Areas of Anambra State. Investigation revealed that the most important factor responsible for high infant mortality rate is under nutrition, maternal mortality rate and also for low birth weight of infants. Nutrition affects the development as much as development affects nutrition. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. Primary data were collected from the primary source which questionnaire was used as an instrument of data collection while secondary data were sources from textbooks, journals, newspapers and the internet were employed. The data were …
Can the material for “Health Care Seeking Behaviour of Women During Pregnancy and Delivery” be used as a guide for Midwifery Project?
Yes it can be used — Health Care Utilization is use of health care services. The study was carried out to investigate the Health Care Seeking Behaviour of Women during Pregnancy and Delivery. In achieving this aim, the following specific objectives were laid out to investigate the factors influencing the behavior of women during pregnancy and delivery towards health care workers, determine the attitude of pregnant women during delivery towards health care workers and assess the influence of location of health care facilities on utilization of health care services towards women during pregnancy and delivery stage. The research design used in this report is descriptive design, utilizing questionnaire method to obtain information from the respondents for this project. A total of 80 (eighty) respondents were selected …
Can the material for “The Impact of Efficient Service Delivery to the Growth and Profitability of Banks” be used as a guide for Accountancy / Accounting Project?
Yes it can be used — Service Delivery firms include every other profit making organization that offers varieties of services to the public with a view of maximizing wealth or profit. The extent of profit maximization or the elastic limit of wealth obtainable by these firms lay credents on the efficiency or the extent of customer relation maintain. I n other words, that rate of profitability index recorded by this service delivery industries is directly proportional to the quality and intensity of services and relationship established between them and their potential customers. This research investigation is aimed at exposing the impacts which efficient service Delivery policies or objectives plays to the rising of bank profitability, margins and wealth’s quotients . Service deliver industries include, Banks insurance companies. …
Can this topic “Administrative Stress and Modern Manager in Private Business Organization” be used for Business Administration and Management (BAM) Project?
Yes it can be utilized for research — The topic stress has come into being since the creation of man. However, the activities of man in organization seems to be the cause of his problem as want at times pressure or urgency by trying to engage in complex and difference task. The primary data would be the information gotten by researcher when he the researcher conducted and oral interview and researched questionnaire contribution to officials or department heads of Hallmark Bank and Rd based on research questionnaire namely: Section A” whether organizational defective has any influence on managers stress and section B” whether managers individuals problems contributed into stress and is nork load a cause of stress in Hallmark Bank. (All those would form part of the proved hypothesis …
Can the material for “Comparing the Strength of Blocks Made From Cement and Lateritic Soil with Lateritic and Bitumen” be used as a guide for Civil Engineering Project?
Yes it can be used — Of recent, the attention of most researchers is shifting towards the optimization of building materials by using local contents; the use of indigenous materials; and local industrial by-products unique and abundant in certain localities. This study therefore explored ways in which lateritic soil could be utilised in hollow sandcrete block production in Ota, Ogun State, Nigeria. Sandcrete blocks were made with lateritic soil taken from different sources replacing the conventional fine aggregate (local river sand) in steps of 10% up to 60%. Their compressive strengths determined to check for conformity with standard sandcrete block as specified in the Nigerian National Building Code (2006) with a view to determine the acceptable percentage replacement. Soil tests were performed on the lateritic soil samples …